This presentation focuses on marketing and communication in a digital world, using Coca-Cola as an example. It covers target audience and market segmentation, identification of project success based on market research, promotional mix for successful marketing campaigns, and the way effective marketing campaigns can lead to commercial success. The presentation concludes with references to relevant research.

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Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

This presentation discusses the importance of marketing in business organizations and how Coca Cola used marketing to re-launch their New Coke. It covers target audience and market segmentation, projected success, and effective promotional mix for success in the digital world. The presentation includes references from books and journals on marketing strategy and research.

Marketing and Communication in a Digital World: A Case Study on Coca Cola's New Coke

This presentation discusses the importance of marketing campaigns, target audience identification, and market segmentation in the digital world. It also explores the elements of promotional mix and how it can lead to commercial success. The presentation concludes with the significance of appropriate channels for promoting products in today's digital media world.

Marketing

Marketing and Communication in Digital World

This report by Desklib discusses the importance of marketing in an organization, with a focus on market segmentation, identification of target audience, marketing mix, and promotional mix in the digital world. It also covers the strengths and weaknesses that impact the marketing campaign for the relaunch of a product.

Marketing and Communication in a Digital World - Desklib

This presentation by Desklib focuses on effective marketing strategies in a digital world. It covers topics such as identifying target audience and market segmentation, projected success, promotional mix, and the importance of effective marketing campaigns for commercial success. The presentation uses the example of Coca-Cola's re-launch of New Coke in the US market.

This presentation by Desklib discusses the target market and market segmentation of the relaunched product by Coca-Cola. Also, the description regarding the projected success of the product on the basis of the market research is also given above. The most suitable promotional mix that is used for the marketing campaign is provided above. And lastly, the impact of effective marketing campaign are discussed in the presentation.

This presentation discusses the effective marketing campaign for relaunching New Coke in the digital world. It covers targeted audience, market segmentation, identification of projected success based on market research, selecting promotional mix, and how effective marketing campaign contributes to commercial success.

Marketing & Communications in a Digital World

Marketing and Communication in a Digital World: A Case Study on Coca Cola's New Cokelg...

Marketing and Communication in Digital Worldlg...

Marketing and Communication in a Digital World - Deskliblg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital World: Relaunching New Cokelg...

Marketing and Communication in a Digital World: A Case Study on Coca Cola's New Coke

Marketing and Communication in Digital World

Marketing and Communication in a Digital World - Desklib

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World: Relaunching New Coke