This report discusses the concept of marketing for an organization with a new product launch into the market. It analyzes the 7Ps of marketing mix, market research for re-launch, and effective marketing plans. The subject is Marketing, Course Code is MKT101, and the College/University is not mentioned.

Study marketing for new product launch, 7Ps, market research, and effective plans in MKT101.

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

This article discusses the marketing mix of Coca Cola and its effectiveness during its launch. It also explains the importance of research plan and implementation for the relaunch of a product. The article covers the seven elements of marketing mix, identification of research, research plan, and the product life cycle of Coca Cola. The subject is Marketing and Communications in a Digital World.

This report discusses the marketing mix of Coca Cola, identifies research elements, and creates a detailed research plan for a digital marketing campaign. It also highlights the strengths and weaknesses of the marketing plan.

Marketing and Communication in a Digital World: A Case Study of Coca Cola

This article analyzes the negative and positive effects of the 7 elements of marketing mix on Coca-Cola's New Coke launch. It also discusses market research and a marketing campaign for the relaunch. The market research is conducted using Porter's five forces method. The marketing campaign involves linking the new Coca-Cola with the Netflix series Stranger Things. The strengths and weaknesses of the research, campaign, and relaunch are also discussed.

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

This study material from Desklib discusses the marketing mix elements of Coca Cola, methods of research for relaunching a product, and the effectiveness of marketing planning. It also covers market segmentation, suitability of Coca Cola's customers, and promotional mix elements.

Data Science and Big Data

Higher Education

This report discusses the elements of marketing mix and research requirements in the digital world of marketing and communications. It analyzes Coca Cola's marketing strategies and research plan, including primary and secondary research methods. The report also provides recommendations for the company to focus on health concerns and use natural ingredients.

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

This report analyses the role of marketing communication in the digital world, with a focus on Coca-Cola's New Coke relaunch. It covers the elements of marketing mix, research method selection, research plan, and challenges faced by businesses during product relaunch.

Marketing & Communications in a Digital World

Marketing & Communications in a Digital Worldlg...

Marketing and Communication in a Digital World: A Case Study of Coca Colalg...

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launchlg...

Marketing & Communications in a Digital Worldlg...

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirementslg...

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunchlg...

Marketing & Communications in a Digital World

Marketing and Communication in a Digital World: A Case Study of Coca Cola

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

Marketing & Communications in a Digital World

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

Marketing Communication in the Digital World: Analysis of Coca-Cola's New Coke Relaunch