This report discusses the elements of marketing mix and how they have impacted Coca-Cola's operations. It also covers identifying research requirements and formulating a detailed research plan for a marketing campaign. The report includes a group presentation on marketing segmentation, promotional mix, and product life cycle.

Learn about marketing mix elements, research requirements, and formulation of a detailed research plan for a marketing campaign in a digital world with Desklib.

Marketing & Communications in a Digital World | Desklib

Marketing & Communications in a Digital World

This report discusses the importance of marketing and communication in the digital world, with a focus on Coca Cola. It covers the elements of marketing mix, research requirements, and detailed research plan formulation. The report highlights the impact of digital marketing on businesses and the importance of communication in marketing.

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Marketing

Marketing and Communications in a Digital World

This report discusses the marketing research plan for Coca Cola's new product launch, identifying positive and negative impacts of marketing mix, and market research methods. It also includes a detailed marketing research plan and market segmentation strategies. The report concludes with the strengths and weaknesses of the research and the public relations strategy used by Coca Cola.

This report discusses the marketing mix and market research plan for Coca Cola's new product launch. It identifies the positive and negative impacts of each factor on the relaunch of the new product. The report also specifies various research requirements and the best sources which can be opted by the firm in carrying out successful research. The target audience, budget, human resources, competitors, and advertising techniques are discussed in detail. The report concludes with the strength and weakness of the research.

This report discusses the elements of marketing mix and research requirements in the digital world of marketing and communications. It analyzes Coca Cola's marketing strategies and research plan, including primary and secondary research methods. The report also provides recommendations for the company to focus on health concerns and use natural ingredients.