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Marketing Communications Strategy in Coca Cola

   

Added on  2020-10-04

16 Pages5377 Words148 Views
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MarketingCommunications
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Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1Brief description of Coca-Cola including internal and external factor as well as marketingtheory...........................................................................................................................................1TASK 2............................................................................................................................................6Development of marketing communication strategy which is used to understand thecommunication process ..............................................................................................................6TASK 3............................................................................................................................................9Effectiveness or potency of NIKE marketing communication strategy in during the Pyeongchange 2018 Olympic winter Games..........................................................................................9CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................13
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INTRODUCTION Communication is identify as an effective process of transmitting, initiating and receivinginformation. It is also define as a transmission of message from transmitter to receiver by meansof signal of few sort, sent via a channel of some category. Marketing communication is acombination of marketing channels and tools. It can be present in the form of advertising, directmarketing, personal selling, promotions, public relations, sponsorship etc. It is essential andbeneficial for the each and every organisation in different terms such as developing strategicvision, creating brand awareness, fostering goodwill, expressing competitive edge, attractingtalent and informing investment community (Akinyele and et. al., 2010). This report is based onthree tasks and in first two task chosen organisation is Coca-Cola and in last task, givenenterprise is NIKE. Both companies are multinational and served in worldwide. Brief descriptionof the Coca-Cola and evaluation of the different approaches on marketing communications aredetermined in this study. Development of marketing communication strategy and elements ofcommunication process which is also covered in this project. Beside this, effectiveness of NIKEmarketing communication strategy which is also evaluated in this assignment. Main purpose ofthis report is to identifying important and significance of marketing communication in thebusiness operations and functions. TASK 1Brief description of Coca-Cola including internal and external factor as well as marketing theoryCoca-Cola is an American multinational Beverage industry, manufacture, corporation,marketer and retailer of Syrups and non-alcoholic beverage concentrates. It is the biggest sellingsoft drink and popular company in history. It is a world famous and popular organisation with itsflagship coca-cola products, it was invented by the Asa Griggs Candler and John Pemberton in1886. Coca-Cola produce different variety of products to the customers such as Sprite, Fanta,Diet Coke, Coca-Cola Zero, Dasani, Coca-Cola Life, Minute Maid, CIEL, Powerade, SimplyBeverages, Coca-Cola light, Fresca, Del Valle, Mello Yello, Fuze, etc. All these products areavailable in market place with different range of price. These price are based on its productquality and quantity (Almeida and et. al., 2012). Main aim and motive of this organisation is toprovide quality beverages to the customers at reasonable rate. So it assist the businessorganisation to maximise their sales and revenues in given time duration. 1
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