Global Financial Strategy

Global Financial Strategy

Covered content
• Company profile
• Sentimental analyses
• PEST Analysis and key competitors
• Business model
• Overviews of financial position and performance
• Evaluation of major financial risk
• Analysis of various financial strategies
• Corporate strategies
• Recommendation

Company profile
Coca-Cola is the multinational company which have a
great brand value. This specially deals in the producing in the
market of non-alcoholic beverage industry and sells in the
global markets their products cover waters, fruit juices, ready
to drink tea and coffee, and diverse kinds of energy and sport
drinks.

Continue..
Coca-Cola is the world largest selling cold drink along
with the highest recognisable brand throughout the world.
This company was incorporated by the John S. Pemberton in
1886 in Atlanta. It sells its first cold drink as fountain
beverage at Jacob’s Pharmacy by combining Coca- Cola
syrup in the United States.

Sentimental analyses
Demographic segmentation: According to this, segmentation
is done on the basis of Age, Gender, Income and others. these are
defined in details.
Age: Coca- Cola company mostly targets the teenagers and
adults who are within the range between 15-40 years.
Gender: Coca-Cola company targets male and female
throughout the planet.
Income: Company targets to overall all income group people.
As this makes company more effective and efficient.

PEST and Industry analysis
PEST analysis is the tool which is used by the company in
order to know the macro factors which ultimately assist the
organisation to make effective strategy.
Political factor: This factor affects the business operations in
a negative or positive manner. However, if political constraints
would arise then this would create problems for the organisation.