Marketing Competitiveness: Strategies for Multinational Organisations

MARKETING
COMPETITIVENESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Critically evaluate and interpret the strategic activities of multinational organisations in
a range of industries.....................................................................................................................3
Marketing plan for the organisation............................................................................................5
Creative marketing strategies to expand across international market.........................................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing competitiveness refers to the ability for the business in order to improve on the
basis of capabilities of the marketing process so that it can help in delivering better value to the
customers other than competitors (Deepak, R.K.A. and Jeyakumar, S., 2019). Also, it can be
considering as the ability of organisation in reference to adding more value to the customers as
compared to competitors for attaining the position of relative advantages. The report is based on
Tesco that is based in UK, but selling the product all over the world. Also, there are different
types of strategies are used by firm in order to stand with the competitors in the international
market. It is the retailing company of various products and services such as groceries, clothing,
electronics, accessories, telecommunication services etc. Further the report critically evaluating
and interpreting the strategies activities in the range of industries. Lastly, contradicted about
international marketing planning strategic choice or decision making and the control process in
multinational organisations.
MAIN BODY
Critically evaluate and interpret the strategic activities of multinational organisations in a range
of industries
As the Tesco is the multinational organisation which is leading the marketplace since many
years. Tesco deliver wide rang of product and services to the potential consumer in order to
increase the productivity of the company. The organisation acquire the domestic as well as
international market with the utilization of different kinds of plans of action. for the welfare of
the organisation focuses on some points like the organisation utilized the marketing plan for
increasing the brand value in the marketplace ( Morgan, et.al 2019). With the assistance of this
plan the organisation is acquiring the marketplace. The Tesco has develop the brand value in low
price as compared to the other competitive organization. The organisation has deliver thew best
quality product in low price to the consumers. along with that organisation get the loyalty from
the consumers from a different plan of action. the company deliver loyalty club card to the
regular buyers as the extra benefit to the buyers. Which built great impression in the mind of
people belong to different areas, region, belief, value as well as cast. For the marketing of the
services and the product produce by the organisation, the company use various online platforms.
Nowadays the marketing of commodity is essential to increase because it attract the consumer as
well as spread the awareness among the people ( Juwaheer, Rosun and Sungkur, 2018). In the

marketing digital marketing play crucial role as the the large numbers of people is depending on
the technological tool. The Tesco organisation invest large amount of capital in the marketing
process (Kamps and Schetter, 2018).
The perfect marketing strategy increase the competition in the marketplace. Due to various forms
of the strategy the organisation is increasing the scale of profitability as well as productivity to
accomplished the aims of the organization. As the company is promoting the business the
organisation is increase the supply chain in the marketplace. In order to deliver right product to
the right consumer the organisation determine the taste and reference of the consumer.
Furthermore, the organisation targeted the market already where the people or the organisation
exchange the product and service in exchange for the money. Beside this the company focuses
on the performance of the employees by receiving the feedbacks from the consumer and deliver
to the employees of the organisation which help the human resources department to enhance the
performance in effective as well as efficient manner. the perfect employability increase the
competitiveness in the marketplace as the employees are the responsible person who represent
the organisation in front of the people ( Dzwigol, 2020).
The organisation provide training and development programmes to the consumer in order to
keep up to date with the new skills and knowledge the consumer and the market demand for.
The workers completed the assigned task in appropriate manner with the proper time
management by which the organisation able to meet the goals of the company. Along with that
the employees maintaining good relationship with the consumer by concerning about their
problem in purchasing and paying the bills. It increase the transparency of the company with the
consumer and attract the attention.
In the international market it is important to have large numbers of share in order to grow
because there are large number of competitive companies working on different plans of action.
for that the organization is innovating the services on regular bases. Before the competitors the
organisation offer updated technology in the marketplace which attract the consumer and
encourage them to make purchase ( Muhammedrisaevna, Bayazovna and Kakhramonovna,
2020). It increase the brand value in the market and enhance the experience of the consumer
because the consumer satisfaction is the most essential element in the business as the company
offering the services to the buyer and for the buyer. The increment in shares of market the
company can invest more money in the production as well as consumer satisfaction process. The