The Concept and Role of Marketing in the 21st Century

This presentation discusses the concept and role of marketing in the 21st century, including its importance in creating awareness and boosting sales. It also covers the roles and responsibilities of marketing, as well as its interactions with other departments such as finance and HRM. References are included for further reading.

Marketing

Table of content
 Introduction
 The concept and role of marketing in the 21st century
 Roles and responsibilities in marketing, and the competencies required to succeed
 The marketing function works and interacts with other departments
 CONCLUSION
 References

INTRODUCTION
 Marketing is a way to create awareness for the
product in the market which can help in boosting
the level of sales of the business.
 The report is going to evaluate the role of the
marketing in the 21st century as marketing plays an
important role in the promotion process of the
company.
 The report further elaborates the roles and
responsibilities of marketing in order to succeed in
the market and it presents the face of the company
with the help of coordinating all the functions.

The concept and role of marketing in the 21st
century
 In the 21st century, the companies are
focusing on adding more value to the
present customers with the help of
providing the information about the
products and brand in order to engage
the audience and influence their
choices ( Park, 2020).

Roles and responsibilities in marketing, and
the competencies required to succeed
Roles
 Marketing plays an essential role in the upgrading the level of business in the market and provides
all the relevant information of the company in the market.
Responsibilities
 The main responsibility of the marketing is to focus on the needs of the customers by listening to
their needs and requirements such as various surveys can be conducted to gather the information
 which can be useful in improving the marketing strategies for the upcoming future.

The marketing function works and interacts
with other departments
 Marketing function is linked to many other functions of the company such as with finance, HRM
and many others which are follows-
Marketing with Finance
 Marketing department need to focus on working with the finance department in order to make the
suitable budget to meet the requirement of finance for the purpose of research, promotion and the
distribution process.
Marketing with Human resource management
 Marketing department need to focus on make having the skills and best staff in the company on
order to make the best sales team to complete the target for the purpose of research and
development of new product ideas.

CONCLUSION
 It can be concluded that the marketing is all about focusing to deliver the best customer experience
by using new ways to entertain people through different online and offline platforms.
 The report explained the role and importance of marketing and all the functions which are
interlinked with it. It also explained the responsibility of the marketing in the 21st century.

References
 Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson uk.
 McDaniel Jr, C. and Gates, R., 2020. Marketing research. John Wiley & Sons.
 Park, S., 2020. Marketing management (Vol. 3). Seohee Academy.
 Pride, W.M. and Ferrell, O.C., 2021. Foundations of marketing. Cengage Learning.

Thank-You