The Marketing Concept: Roles, Responsibilities, and Interactions

THE
MARKETING
CONCEPT

TABLE OF CONTENT
• Introduction
• The concept and role of marketing in the 21st century
• Roles and responsibilities in marketing, and the competencies required to succeed
• Marketing function works and interacts with other departments
• Marketing Mix
• Marketing plan
• Recommendation
• Conclusion
• References

INTRODUCTION
Marketing is a business process related to selling products and services which is
inclusive of advertising and marketing research. This is one of the most vital
function within an organization it respective of its size and scope.

THE CONCEPT AND ROLE OF
MARKETING IN THE 21ST CENTURY
• In 21st century marketing emphasise upon adding value to consumers by entertaining
as well as educating them.
• In this digital marketing is playing important role in today’s marketing environment in
which digital marketing is providing organization to attract and influence number of
consumers