Marketing Process & Planning for Morrisons Supermarket
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About This Document
This report discusses the marketing process and planning for Morrisons Supermarket, the fourth largest supermarket chain in the UK. It covers the concept of marketing in the 21st century, the role of marketing function, analysis of marketing functions and interaction with other departments, marketing mix and supermarkets, and the contribution of marketing mix in achieving business objectives. The report also provides recommendations for Morrisons Supermarket to improve their marketing strategies.