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Marketing concepts assignment : Ryanair

   

Added on  2021-02-19

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Marketing concepts for achieve goals
Marketing concepts assignment : Ryanair_1

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Defining key Marketing concept and comment..........................................................................3CONCLUSION................................................................................................................................5RECOMMENDATION...................................................................................................................5REFERENCES................................................................................................................................9
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INTRODUCTIONThe marketing concept is the best philosophy which is firm should analysis is importantfor their customers and for taking perfect decision-making to satisfy needs of customers as wellas competition. The present report is based on the “Ryanair” which is airline company. Thepresent report is going to be discuss on different products like food services and air travelservices. The report will apply and identify a marketing concept for company in order to achievegoals. MAIN BODYDefining key Marketing concept and comment.This concept is generally used for identify the needs and wants of customers withcompanies at the time of availing services. In the present, there are different companies whichare used marketing mix concept for achieve their target (Alves, Fernandes and Raposo, 2016). Inthe respect to Ryanair airlines, the marketing concept interpreted in different areas are asfollows:Production orientation:Production is very important aspects and marketing strategy, the study of the product isimposes the production of products. Production of products and services are based on usingdifferent equipments and technologies at workplace and its result is increase a lifeline of airline.In context of Ryanair airlines, the production of company is implement more capacity of aircraftand also use less noise elements which are safe environment (5 Marketing Concepts Explainedwith Examples, 2017). This help to company to achieve their aim is to fly double amount ofpassengers. Product orientation:The concept of product is work on a assumption that is referred by customers of greatquality and price of product. The product concept is based on an innovation and creation ofproducts for increasing higher attraction of customers. In respect to Ryanair airline, innovate appfor online ticket booking and checking orders (Baker, 2016). Through, these customers are easilyable to check their bookings and tickets as per their requirements. This gives positive impact oncustomers for fly tickets and booking details. In this innovation can be done through providingonline services to customers. Thus, it is help to company for attract more customers and theirgoals and objectives of company.
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