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Marketing Essentials Assignment Sample | Ryanair

   

Added on  2021-02-19

7 Pages1184 Words23 Views
Marketing
Marketing Essentials Assignment Sample | Ryanair_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONRyanair is a budget Irish airline founded in 1984. In year 2016 the Ryanair was the largestbudget airline scheduled by passengers flown and carried more international passenger than anyother airline. This airline grown from a small airline, now 13,000 people working in this airline.After a decade, Ryanair has only operated its Irish air Operator's certificate and solely underthe Ryanair brand. In early 2018 airline began to introduce additional brands and operating onmultiple certificate in different countries. The head office has been in the air side business parkin swords country Dublin Ireland since 2019.However, we are going to examine about their tickets.MAIN BODYThe marketing orientation view point means business reacts to what are the customerneeds. On behalf of the customer needs and wants the decision are taken, rather than what thebusiness thinks is right for the customer. Most successful businesses take a market orientationapproach. Ryanair applies marketing orientation concepts to fulfill customers needs. A)Marketing Management OrientationProduction Orientation: Production concept is basically dependent on to increase supply ofproduct by decrease cost of product. Ryanair uses this concept to attract customers and to doimprovement in ticket services so that customer satisfies, and they buy more tickets. Ryanairattracts customers by lower prices of airline tickets and increases selling ratio of tickets.Company also provides online ticket booking services to customers. Company provides ticketscancellation services (Ozmec-Ban and Bajić, 2019). Through internet company easily access tolarge number of people and increases economies scale of company. Company attracts customersthrough offering discounts on tickets services that attracts customers. Ryanair focuses to givingthe best services of ticket on low prices that draws a positive image for company in customer'smind. Through this concept company enables to maximize economies scale in competitivemarket.Product Orientation: According to above concept which is basically dependent on imaginationthat travellers choose during booking ticker services, prices and availability while productconcept point of view above concept can't increase their buying decision. To providing differentservices in airline can increase buying decision of customers. Ryanair givers online booking
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