Marketing Consumer Behavior .

Running head: Marketing Consumer Behavior 1
Marketing Consumer Behavior
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Marketing Consumer Behavior 2
Executive Summary
This a report describing more about the consumer behavior in the marketplace. This document
will outline the consumer behavior based on the Toyota Lexus in Singapore as the brand under
consideration. The background of the organizations is discussed including the vision and
mission, market share and market strategies in place. The influence of consumer behavior is
explained in details, these factors include Personal, Psychological and Social factors. These are
the main influence of consumer decision making towards all product. Consumer decision making
is well elaborated using the viable example of Toyota Lexus. Finally, the organization is
recommended to use effective marketing 4P's to influence positively the consumer behavior and
also, have a strong competitive advantage in the marketplace.

Marketing Consumer Behavior 3
Table of Contents
Table of Contents.......................................................................................................................................3
Introduction...............................................................................................................................................3
Situation Analysis of the Company..........................................................................................................4
Company Background..........................................................................................................................5
Vision Statement....................................................................................................................................5
Mission Statement.................................................................................................................................5
Market Situation....................................................................................................................................6
SWOT Analysis......................................................................................................................................6
PESTEL Analysis..................................................................................................................................8
Target Market Description.......................................................................................................................9
Target Market Decision Making Process.................................................................................................9
Social Influence on Buying Behavior.....................................................................................................10
Psychological Influence on Buying Behavior.........................................................................................10
Personal factors influence Buying Behavior..........................................................................................11
Marketing Strategy Recommendation...................................................................................................11
Conclusion................................................................................................................................................12
References................................................................................................................................................13

Marketing Consumer Behavior 4
Introduction
Consumer behavior is a very important factor which every organization should analyze in the
marketplace. Analyzing and examining consumer behavior will add and improve marketing
advantage of the organization towards the business decisions, therefore, meaning this is a very
vital concept to put under the study on marketing trends. However, consumer behavior can be
described as, the purchasing decision which is made by individual, group or organization
towards purchasing a service or product in the market (Hartmann, Apaolaza, & D’Souza, 2018).
All these decisions are towards to fulfill the desired needs and wants of the product and service
from a certain organization. Studying consumer behavior is very important for an organization
since it will help the organization to identify new and potential opportunities in the marketplace
which have not utilized. Also, this study of the consumer behavior will help the business to have
a clear knowledge on how the potential consumer will behavior when new product or service is
introduced in the market.
For the organization to understand consumer behavior full, it should be able ready to identify and
analyses the factors which affects the organization. These factors include personal, psychological
and social factors. Consumer behavior model also is used to help the organization to achieve
these objectives in the marketplace.
This report will discuss more on consumer behavior towards a certain product in the market.
Toyota Lexus is the product to be discussed in details using SWOT and PESTEL analysis in the
consumer behavior. All this will be based in Singapore (Kamiura, 2018). Toyota Motors
Manufacturing Company is the Business organization to be under consideration since is the main
producer of Toyota Lexus in Singapore.