Marketing Consumer Behavior

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Marketing consumer behavior
[Type the document subtitle]
9/19/2019
student name

Marketing consumer behavior 1
Contents
1. Introduction..................................................................................................................................2
2. Purchase situation and target market profile...............................................................................3
2.1 Product Service and Consumer Decision Making.................................................................3
2.2 Target Market Profile............................................................................................................4
3. Factors Influencing the Consumer Decision Making Process.....................................................5
personal preferences................................................................................................................6
Economic conditions...............................................................................................................6
Marketing campaigns...............................................................................................................7
3.1 Problem Recognition.............................................................................................................7
3.2 Information Search................................................................................................................8
3.3 Evaluation and Selection Process..........................................................................................8
3.4 Output Selection and Purchase..............................................................................................9
3.5 Post-purchase Processes........................................................................................................9
4. Conclusion.................................................................................................................................10
5. Recommendation.......................................................................................................................11
5.1 Corporate social responsibility............................................................................................11
5.2 Customer relationship management....................................................................................11
References......................................................................................................................................13

Marketing consumer behavior 2
1. Introduction
Consumers are the major stakeholders for an organization and are considered as a key element
by most of the organization while planning the marketing activities or any business strategy. It is
important for the organization to understand the behavior of the consumer so as to depict what
are the major needs and expectation of consumer from a company or a particular product (Chari
& Feng, 2018). Purpose of this report is to analyze consumer behavior and factors that are
influencing the decision making process of a consumer, for this the target market will be
analyses initially so as to understand the behavior of consumers better. These behaviors are
important to study so asked to understand be expected response of the consumers considering the
product or cheese in present and in future (Adam & Kotler, 2014). Therefore be pattern of
behavior of consumer reflect the marketing strategy of the company.
The report will include studying the consumer behavior for Philips coffee machine which is one
of the kitchen appliance, and considered to be an innovative product for which the consumer
behavior will be studied. Phillips is multinational conglomerate company based in Dutch and
headquartered in Amsterdam. It is considered to be one of the highly focused companies in the
area of lightning and healthcare and one of the largest globally recognized electronic companies.
The company was founded in the Netherlands in 1891. The company has been working to words
innovation and technology in order to improve consumer’s life and improve standard of living.
The company has been serving across the globe, which reflects it is a global company with
offering standard products and appliances across the world (philips, coffee/filter-coffee-machine,
2019).

Marketing consumer behavior 3
2. Purchase situation and target market profile
2.1 Product Service and Consumer Decision Making
Philip’s coffee machines are use of it must technology in order to prepare hot coffee. The
company has been introduced with two types or variety of coffee machines that this super
automatic espresso machine and Philips filter coffee machine. Espresso machine provide
customers coffee constantly from coffee beans which reflect preparation of coffee with touch of
a button. The customer so prefer to have latte or cappuccino with frothed milk they would prefer
to buy this category of machines. The key technical advancement and specifications of this
product include ceramic Grinder which reflects grinding of maximum flavor to be offered to the
customer along with full bodied espresso by fine grinding order course on Grinder for light
coffee taste (philips, coffee/saeco-automatic-espresso-machine, 2019). Therefore this reflect
better taste of coffee by reducing the risk of board coffee be used as per the traditional method
used. The health and hygiene has also been considered by the company as hygienic steam
cleaning Carafate has been used as it’s one of the unique features which help to maintain Hyatt
hygiene by automatic espresso machine. This reflects That the milk father will be cleaned
automatically that will reflect removal of residues from milk automatically. Moreover a clean
water filter have been that the milk from there will be cleaned automatically that will reflect
removal of residues from milk automatically. Moreover Aqua clean water filter have been added
to the machine that help the consumer making more than 5000 cops based on eight filter
replacement without descaling and it’s filter prevent contaminating water and help removing
calcium from water as one of the inquiry didn’t before preparation of the coffee. Phillips filter
machine is responsible for preparation of filter coffee as per the original way that is by
occupying the paper filter with the brewing or ground coffee along with the aromatic coffee in