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marketing principles and practice

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Added on  2023-04-10

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In the Assighment that needs to be done I need to choose a business I didn't choice yet I will write as soon as possible to you which business I choose thanks.

marketing principles and practice

   Added on 2023-04-10

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Marketing
Principles and
Practice
marketing principles and practice_1
Organisation Background
Starbucks which is an American coffee company and which was founded in Seattle, Washington
in the year 1971.
Starbucks is considered as the main representative of second wave coffee which differentiates
the brand from other coffee serving venues in the US. Starbucks operates worldwide in more
than 24,464 locations.
In order to make the business differentiated, Starbucks nowadays uses automated espresso
machines for efficiency and safety reasons.
marketing principles and practice_2
Marketing Concepts
Production concept: The concept believes in the philosophy that cost of production
needs to be reduced so that distribution system of organization could be enhanced.
This is also useful apparently only when demand exceeds the supply aspect.
Product concept: As per this concept, organization believes in producing and
selling quality products so that customers can be easily persuaded towards the
variety of products and services.
marketing principles and practice_3

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