Marketing Consumer Behaviour
6 Pages1483 Words87 Views
Added on 2023-06-04
About This Document
This article discusses the psychographic profile of the target segment and external influences affecting the decision-making process of consumers in the cruise industry of Australia. It covers demographic, geographic, behavioural, and psychographic segmentation, along with factors like pricing strategy, brand reputation, entertainment attributes, promotions and safety, environment and culture, and cuisine and dining. The article cites relevant sources and provides a concise summary of the subject matter.
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