Marketing

Running Head: MARKETING 0
Marketing

MARKETING 1
Table of Contents
Part A...........................................................................................................................................................2
Question 1...............................................................................................................................................2
Question 2...............................................................................................................................................2
Question 3...............................................................................................................................................2
Question 4...............................................................................................................................................2
Question 5...............................................................................................................................................2
Question 6...............................................................................................................................................3
Question 7...............................................................................................................................................3
Question 8...............................................................................................................................................3
Question 9...............................................................................................................................................4
Question 10.............................................................................................................................................4
Question 11.............................................................................................................................................4
Question 12.............................................................................................................................................4
Question 13.............................................................................................................................................4
Question 14.............................................................................................................................................5
Question 15.............................................................................................................................................5
Part B...........................................................................................................................................................5
References...................................................................................................................................................7

MARKETING 2
Part A
Question 1
Criteria for segmenting are outlined below
Demographic: Family size and occupation
Psychographic Segmentation: Lifestyle and personality
Behavioral Segmentation: Brand loyalty, user status
Question 2
The website of the company is a good source of information regarding segmenting and profiling
markets (Ernst and Dolnicar, 2018).
Question 3
The suitable segment in the market is the demographic one as occupation is the major reason in
determining the class of the flight such as luxury, executive or economic.
Question 4
Size: Demographic and Geographic
Potential: Behavioral and Firmographic
Needs: Psychographic and Behavioral
Question 5
The service provided the Qantas is Airline services and the target market in terms of the
prospective users is business class people who travel on daily basis. Thereafter the celebrities or