Role of Marketing in Creating Long-Term Customer Loyalty

Assessment 2

Table of Contents
INTRODUCTION ..........................................................................................................................1
Role of marketing to create long term loyalty to an organisation..........................................1
Target marketing using integrated..........................................................................................2
marketing channels that drive business growth.....................................................................2
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Role of marketing to create long term loyalty to an organisation.
Marketing plays an important role to promote the product of a company and help in
attaining the objective of the organisation. Loyalty of the customers is also very important as
they are the most valuable asset for an organisation. So loyalty marketing is a strategy that help
the company to encourage the public to buy their offerings and make repeat purchase of their
products. They assist in increasing profits of a business concern, improve their sales and help in
developing sustainable growth. A well defined loyalty programme can help a company in
retaining the old customers or attract new one, reduce turnover and increase profits(Atulkar,
2020). A repeat purchasing by the public provide high return on investment to the company.
In context to the Australian Tourist Commission(ATC),it has various travel agencies
which provide services of tourism such as Oliver travel agency, Peterpans Adventure Travel etc.
which enables marketing department to coordinate the activities to encourage the tourism
industry which help in gaining the loyalty of customers. So, here are few ways that ensure ATC
to gain customer loyalty who regularly purchase their products or services which are as under:
Offer discounts: This the best way to attract the customers and recognise their key
interest which makes an entity enable to get the target market and permanent customers. With
reference to the ATC, it can offer discount to get the customers and make better deal to attract
them which assist business to create loyal customers.
Encourage referral: This referral program is an impressive mode to get new customer
by providing reward to old one. The company can offer reward points to its old customer for
every friend who recommend for the company. In context to ATC, it can offer reward points to
gain the customer's loyalty for their recommendation to their friends and family.
Engage customers: The company can engage their customers through the websites,
email, messaging and social media post. An organisation attempt to attract customer to increase
their market share and profitability. With reference to the ATC, the company can engage its
customer through social media post by furnishing various amenities in their post. This will
enable company to attract public and make their permanent customer.
Ask for reviews: The company can get the opportunities to attract people when it ask for
reviews to the customer(Glaveli,2020). It is a great way which aid a company in getting long
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