Marketing: Activities, Segmentation, Positioning, Marketing Mix, Target Market, Distribution Channels, Promotional Communications

Marketing

Executive Summary
Marketing isset of activities that involve activities from the creation of the product to the
time it reaches to its end user and in some cases even after that. There are certain things that
affect activities that are undertaken by the organisation. Among all others is target market of the
product. This means market that company or brand is willing to serve. Later on the basis of this
target market strategies are developed and employed. These strategies are employed in form of
marketing mix, promotional strategies and distribution strategies. All these strategies are created
and employed to achieve overall organisational objectives. This report has discussed about
different activities and consideration of marketing.

Table of Contents
INTRODUCTION...........................................................................................................................4
Part 1 Discussion.............................................................................................................................5
Segmentation...............................................................................................................................5
Positioning...................................................................................................................................6
Part 2 Discussion.............................................................................................................................7
Marketing Mix.............................................................................................................................7
Target Market..............................................................................................................................8
Distribution Channels..................................................................................................................9
Promotional communications and tools.....................................................................................10
CONCLUSION..............................................................................................................................11
Recommendations..........................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing can be defined as set of activities that an organisation undertakes to promote
the sales of the product and services. In other terms, marketing involves processes such as
creating, communicating, delivering and exchanging offerings that have value for customers and
clients of an organisation (Mix and Brand, 2017). On the basis of this definition of marketing, it
can be concluded that it covers creation of products and services, than communicating to
potential customers about availability and existence of particular product or service. Followed by
this when customers purchase the product they are delivered to customers. These activities
involve several other activities and consideration. Marketing has become one of the key areas
being considered by organisation because success of organisation is highly dependent on success
of the marketing activities. In relation with marketing several things are considered. Further
creation of strategies of marketing is also based on different elements that are known as
Marketing Mix. Marketing activities are based on customer segment and market that are targeted
by organisation this means segments to whom organisation is willing to sell its products and
services. Organisations require to create product that requires and desired by the the target
market. Moreover,organisation also requires considering that it communicates to right customer
segment in order to attract more customers.
This report will discuss about segmentation, targeting and positioning of Grill’d. Grill’d
is an Australian food chain specialising in healthy burgers. This company was founded in 2004
bySimon Crowe and is headquartered at Melbourne, Australia and operates at 136 locations.
Products of the company are Hamburgers, Alcoholic beverages, Soft drinks and Chips. This
report and discussion is based on one of the ad video of Grill’d and highlight their target market.
It is important for successful marketing operations that organisations have their segmented
market and have clarity about market that company want to serve its services and products. This
report later will discuss about marketing mix of running shoes in two target markets. Marketing
Mix involves elements of marketing on which strategies of organisation are based. This will
further involve discussion about target market and distribution channels. Distribution channels
refers to those channels and places through which organisation can distribute products and
services to customers (Gupta and Nair, 2020). There are several channels through which