Comparison of Marketing Strategies of Dove and Baylis and Harding Soap

Principles of marketing

Executive summary
Marketing is a set of the different promotional activity for the creation of value, effective
communication, statistical distribution of the valuation to make extreme income. The main
objective of this report is to find the comparison between the Dove and on the basis of target
market, product, place, price and promotion. In this, the secondary data is used to identify their
strategy.

Table of Contents
Executive summary............................................................................................................................2
INTRODUCTION .............................................................................................................................5
Target market of Dove and Baylis and Harding soap..................................................................6
Comparison based on product of brand.........................................................................................7
Comparison based on pricing strategy..........................................................................................7
Comparison based on channel of distribution or place.................................................................8
Comparison based on the channel of communication and promotion..........................................8
CONCLUSION .................................................................................................................................9
REFERENCES.................................................................................................................................10