Marketing Development Plan Analysis 2022

Running head: MARKETING DEVELOPMENT PLAN
MARKETING DEVELOPMENT PLAN
Name of the student
Name of the University
Author note

MARKETING DEVELOPMENT PLAN
1
Executive Summary
The significant objective of the report is to evaluate the marketing plan adopted by one of the
leading restaurant chains in Singapore, Chef-in-box. The report presents a detailed SWOT
analysis of the company identifying its strengths, weaknesses, opportunities and threats.
Additionally a competitive analysis has been provided which identifies the key competitors of
the company in the market. The analysis of Porter’s five forces on the company has also been
provided to evaluate the competitive forces that affect the business operations and processes.
In conclusion, it has been mentioned how in the rapidly developing market of the hospitality
and tourism industry, Chef-in-box can gain a competitive advantage by improving and
enhancing its marketing strategies.

MARKETING DEVELOPMENT PLAN
2
Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................4
Overview of the Company.....................................................................................................4
SWOT Analysis.....................................................................................................................5
Strengths.............................................................................................................................6
Weaknesses........................................................................................................................6
Opportunities......................................................................................................................7
Threats................................................................................................................................7
Competitive Analysis.............................................................................................................8
Marketing objectives and the strategies.....................................................................................9
Porter’s Five forces Analysis...................................................................................................10
Threat of substitutes.........................................................................................................11
Threat of new entrants......................................................................................................11
Competitive rivalry..........................................................................................................11
Bargaining power of customers.......................................................................................11
Bargaining power of suppliers.........................................................................................12
Conclusion................................................................................................................................12
References................................................................................................................................13

MARKETING DEVELOPMENT PLAN
3