Tesco Marketing Manager Report: Goals, Development, and Analysis

This report presents a comprehensive analysis of a marketing manager's role within Tesco, encompassing various aspects of professional development and work-related goals. The report begins with an interview response form that outlines the responsibilities, skills, and industry trends relevant to a marketing manager. It then delves into a personal work goals report, detailing the company's objectives, the specific marketing manager position, and key responsibilities. The report further outlines personal work goals, a professional development plan, and a professional development report that focuses on team-building activities. The inclusion of self-assessment and a discussion of professional development activities provides a well-rounded view of the marketing manager's role and the skills needed for success in the retail industry. The report concludes with a detailed overview of the professional development activity, the skills developed, and the benefits derived from participating in the activity.

Templates

Contents
Interview Response Form..................................................................................................3
Personal Work Goals Report.............................................................................................6
Professional Development Plan........................................................................................8
Professional Development Report...................................................................................12
Work Priorities Planning Report.....................................................................................14
Self-Assessment Report..................................................................................................17
REFERENCES................................................................................................................19

Interview Response Form
Name of person participating in interview:
Job role: Marketing Manager
Company employed with: Tesco
Date of interview:
Time of interview:
Duration:
What does your current job role involve?
My role is to identify the needs and wants of the people and on the basis of which I
have to formulate various policies and strategies for marketing. Such strategies are
related with the products that are to be kept within the store, the prices at which they
can be sold and this is determined with the help of identification of willingness of the
customers to pay for the particular goods (Grosemans, Coertjens and Kyndt, 2020).
Also I have to identify the promotion techniques with the help of which we can promote
our services and wide range of products. The marketing strategies on which we focus
upon are creating new product line, competing with others efficiently by focusing upon
the loyalty of the customers etc.
What skills and knowledge do you consider are most important to a manager?
Being a marketing manager the skills and knowledge which are required to me most
includes better communication skills so that I can develop a good team with better
understanding, adequate knowledge of commercial awareness, better organizational and
planning skills with the help of I can manage all my targets and goals.
What skills and knowledge might be important to acquire based on industry
trends?

For managing the level of competition it is important for the managers to take into
consideration the trends that are prevailing in the industry and for this I have to analyze
the changing taste and preference of the customer through social media etc. To support
this I have to procure technical skills such as understanding of various software and
tools that can support in understanding the reaction of the consumers. Moreover, the
knowledge of internet marketing is crucial to be successful in prevailing business
environment (Kharadzen and Gulua, 2018).
Which professional development activity has to participate in recently?
The professional development activity in which I have recently participated includes the
seminars and online short courses related to marketing from recognized institution that
offer online courses. The continuing educational programs not only improve the
professional skills but also keep the spirit of learning more.
How was this beneficial to you?
With the help of these two better understanding of trends within the retail industry can
be analyzed efficiently and their impact can also be understood while it also develops
the ability of undertaking various actions for managing the impact of the trends. Such as
with the help of seminar I could realize the importance of continuous interaction with
the customers and other clients while with the help of online programs I could develop
the skills of efficiently planning to promote through social media and to interact with
the customers by replying on their queries and responding to their issues (Godward,
Dale and Smith, 2019).
Would you recommend this professional development activity to others?
Yes, for a marketing manager it is important to undertake this activity often.
Why or why not?
These activities must be undertaken as by engaging into these professional
developmental activities the managers can efficiently perform their roles and
responsibilities such as they can identify the prevailing taste and the factors that affect

the behavior of the customers and on the basis of this they can formulate various
policies and marketing mix strategies for the company. Also with this they can
determine the impact of various factors such as external market factors and the
industrial trends on their organisation which will facilitate them in effective planning.

Personal Work Goals Report
Overview
Tesco is one of the largest retailers in UK and it has been operating in Europe, Asia and
USA. They have been operating by acquiring small companies and by focussing upon
the needs and wants of the consumers. The primary purpose if the company is to serve
the customers efficiently and maintaining the customer base by ensuring the satisfaction
level of the customers. The strategy of keeping the customer loyal for the brand is more
effective for Tesco than acquiring others. They have more than 2200 stores in UK that
are offering grocery and general merchandise. With expansion of the operations the
company has started operation in banking, insurance services, electrical goods etc. The
purpose of the company is offer one stop shopping solution to the customers through
their supermarket and to provide better quality products with various options (Harris
and Brown, 2018).
Company goals or objectives
Aim: The aim of the company is to be the leader of the supermarket and to offer better
quality products to the customers at lower cost so that it can become affordable to all.
Objective of Tesco: The objective of the company is to maximise their sales by cutting
down their prices and providing better deals to the customers within the store. Also
their objective is to introduce more healthy eating products with their wide range of
groceries. In addition to this the objective of the companies is to provide employment to
large number of local people so that the contribution can be made to the economic
development (Kyriakopoulos, Hughes and Hughes, 2016).
Position description
I am interested in the post of marketing managers and at such position various roles and
responsibilities are allocated such as managing the marketing programs in some specific
channel, to support the overall objectives of the business, acquisition of the lead,
fostering the retention of the customers, providing support to the sales team and
ensuring better customer services. I am interested in this job role because my academic

qualification is in marketing stream and the retail industry is growing due to which I
target this company.
Key responsibilities
The major responsibilities that I have to undertake being a marketing manager in Tesco
are:
 To build the marketing programs
 Evaluate impact of marketing programs in context of objectives that are to be
achieved
 Propose and manage various marketing research for generating the insights of
the customers
 To partner with other creative teams for improving the satisfaction level of the
customers
Personal work goals
The work goals which are planned for 12 months include:
Increase collaboration- With this the sales of the company can be increased within a
period of 12 months
Cross channel marketing- With this awareness for the products can be increased with
which the sales can boosted (Mishra and Modi, 2016).
Reach out the customers through feedbacks: with this insights about the customers can
be taken with which products and services can be provided accordingly. Also with this
the factors affecting the buying behaviours of the consumers can be identified.
Creation of the communication model: It will enable in allocating the roles and
responsibilities efficiently among the team members so that the goals can be achieved
efficiently.
Continuous identification of trends and the competitors move: This will help on
formulating different strategies for minimising the impact of various activities.

Professional Development Plan
Name
Date of development Date to be reviewed
Goals
Timeframe My personal goals are: My professional goals are:
Next 12
months
To improve the emotional
intelligence as with the help of this
the emotions and motivations of
others can be identified. With this
I could easily understand the
behaviour of others.
To start developing network with
people so that knowledge can be
improved and opportunities can be
identified.
To enhance the sales of the
company by increasing the
collaborations with other
channel partners and clients.
To improve the relations with
the customers so that better
insights can be taken from
them (Ng, Lyons and
Schweitzer, 2018).
Next 5 years To move to new house along with
the developed ability to procure all
the comforts for me and my family
with the help of a better job.
To attain a higher lever
position in the field with more
roles and responsibilities.
To continue with the
professional studies that can
enhance the professional skills.
Priorities
Identified area of
improvement or gap
Briefly describe why you have identified this as a
priority
By
when?
1. Improvement in
technical skills
With the increasing level of competition it is
important to adopt innovation and technology and
better technical skills will enable in managing my
Within
12
months

performance as per required level.
2. Better
understanding of
the human
behaviour
Being a marketing person it is important to
understand the human behaviours and it can be
done by improving emotional intelligence and
determining various factors that affects both
employees and customers (Rose, 2018).
Within
12
months
3. Improvement in
professional
competence
By enrolling in higher level educational program
the competence of managing various situations can
be improved as it includes study of various models
and theories that facilitate specific actions to deal
with issues.
Within
3 years
Professional Development Activities
Name of activity Details (provider,
location etc.)
Benefits of
activity
Date Cost (if
applicable)
1. Procuring
technical
skills through
online courses
Online courses of
various universities
such as university
of Essex. Such
course can be
availed at any
place with better
internet connection
and a environment
of learning
Easy adoption of
latest technology
and its use will
enable better and
improved
performance.
Within 1
year
$ 1000 for
enrolling in
the
programme
2. Improving the
emotional
For improving the
emotional
The customer can
be analysed which
Within 1
year
$ 250 for
purchasing

intelligence intelligence various
books to be read on
the psychology as
well as on the
human behaviours
as with the help of
this factors and
their impact on the
behaviour of an
individual can be
analysed. Such
books will be
gathered from
various online
sources and
websites. Also for
developing
understanding of
this various
seminars
conducted on
understanding
human behaviour
will also be
attended in
different
universities and
other institutions.
will facilitate in
planning the
strategies and
various actions of
the company.
books

3. Consistent
Interactions
with the
customers
It can be done
through social
media platforms
and even through
direct chat process
of the organisation.
It can be done in
office within
working hours
With this better
insights of the
customers can be
taken out.
Within 1
year
-

Professional Development Report
Title of professional development activity: Making Immersive team experiences/
Team building activities
Date:
Time:
Duration:
Provide a brief overview of the purpose of the professional development activity.
The team plays crucial role in achieving the overall objectives and for this it is
important to make an immersive experience of the team members as it will make them
realise as an important part of the team and without their collective efforts the ultimate
objectives cannot be achieved. It has various benefits such as it increases the motivation
level of the team members, enhances the collaboration level, encourages the creativity
among them, and ensures effective communication among all. This will facilitate me as
a marketing manger to efficiently tap the market with a better team and to meet up with
the marketing objectives. Better team enables in taking better and quick decisions for
satisfying the customers and in resolving their issues (Turunen and Hiltunen, 2019).
Outline the skills that you have developed by participating in the professional
development activity.
With the help of this professional development activity I could develop various skills
such as better leadership ability, problem solving skills, motivational and
communicational skills, and efficient delegation of the authorities among all the team
members etc. As a marketing manager I have to manage both marketing team as well as
sales team and for this the development of this becomes crucial for me. With the help of
this I can involve the sales personnel in decision making activities as they are the one
who take feedbacks from the customers or the channel partners, while the motivated
and delegated marketing team enables me in identifying better insights of the customers
with which I could easily and efficiently make plans for accomplishing the goals and
objectives. Apart from all this the skills that I could develop includes assessing the