Situation Analysis and Marketing Strategies for Domino's Pizza in the Australian Market

Running head: MARKETING
DOMINOS
Marketing
4/28/2019

MARKETING 1
Executive Summary
The intent of this paper is to present the situation analysis of Domino's Pizza for the
Australian market and analysing its strength, weakness, opportunities, and threats. The paper
has highlighted the segmentation, targeting and positioning strategy for the company for a
new product that the company is planning in Australia. From the analysis of the case, it has
been identified that the company is experiencing a decline in its revenue in the Australian
market and therefore, planning to open new stores in the market. The result of the revenue
decline is the reducing interest of the franchise, lack of motivation among staff, and the
adoption of unreasonable strategies for cost-cutting. In order to expand the business in the
future, the paper has recommended the managers of the company to adapt qualitative research
method and secondary as well as primary data analysis methods for data collection.

MARKETING 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Overview of the Case.............................................................................................................3
5Cs Analysis...........................................................................................................................4
Company............................................................................................................................4
Customer............................................................................................................................4
Climate...............................................................................................................................4
Collaborators......................................................................................................................6
Competitors........................................................................................................................6
SWOT Analysis.....................................................................................................................6
Strength..............................................................................................................................6
Weaknesses........................................................................................................................7
Opportunities......................................................................................................................7
Threats................................................................................................................................8
Segmentation, targeting and positioning strategies................................................................8
Segmentation......................................................................................................................8
Targeting strategy...............................................................................................................9
Positioning Strategy...........................................................................................................9
Key problems.......................................................................................................................10
Possible Solution..................................................................................................................11
Recommendations for Managers..........................................................................................11
Research Problem.............................................................................................................11
Research Method..............................................................................................................11
Data collection method....................................................................................................12
Research objective...........................................................................................................12
Data analysis....................................................................................................................12
Conclusion................................................................................................................................12
References................................................................................................................................14
Appendix..................................................................................................................................16
Survey through Questionnaire..............................................................................................16

MARKETING 3