Marketing Management of Domino’s Pizza.

Marketing Management of Domino’s Pizza
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Assignment Title: MBA Marketing Management (25%)
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Contents
Introduction......................................................................................................................................1
PESTLE factors...............................................................................................................................1
Political Factors...........................................................................................................................2
Economic Factors:.......................................................................................................................2
Social Factors:.............................................................................................................................2
Technological Factors:.................................................................................................................3
Legal Factors:..............................................................................................................................3
Environmental Factors:................................................................................................................4
Porters 5 Forces model....................................................................................................................4
Threats of new entrants (Low).....................................................................................................5
Bargaining Power of Buyers (Low).............................................................................................5
Bargaining Power of Suppliers (Low).........................................................................................5
Threat of Substitute Products (High)...........................................................................................6
Competitive Rivalry (High).........................................................................................................6
SWOT analysis................................................................................................................................6
Segmentation, targeting and positioning.........................................................................................8
Segmentation...............................................................................................................................8
Targeting......................................................................................................................................9
Positioning.................................................................................................................................10
Marketing mix strategies...............................................................................................................10
Product.......................................................................................................................................10
Pricing........................................................................................................................................11
Placing.......................................................................................................................................11
Promotion..................................................................................................................................12
Search Engine Optimization..................................................................................................13
Domino’s pizza social media strategy...................................................................................13
Email Marketing and SMS Marketing...................................................................................14
Domino’s Advertising...............................................................................................................15
Conclusion.....................................................................................................................................15
Recommendations of future marketing strategies.........................................................................16
References......................................................................................................................................17
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Introduction
Marketing includes every resource and set of activities necessary to direct and aid the passage of
goods from producer to consumer. Porter's Five Forces model is a strategic management tool
used to examine an industry's competitive environment to discover the levers that drive its
profitability. Managers might employ Porter's Five Forces model to position Domino's Pizza,
Inc. more effectively for competitive advantage and long-term profitability in the Restaurants
sector. (Goyal, 2020).
This study examines pestle variables and Porter's five forces to see what factors lead to Domino's
success. My assignment included conducting a SWOT analysis of Domino's pizza and
segmentation, targeting, and positioning. Additionally, I devised tactics for Domino's pizza
market mix. Domino's requires more major endeavors in the future, so I submitted a few
recommendations.
PESTLE factors
Pestle stands for Political, Economic, Sociocultural, Technological, Legal, and Environmental
(Perera, 2017). These six macroenvironmental elements affect an international business's
performance and profitability. It helps organizations devise methods to combat their negative
influence and discover faster growth if they are aware of their impact. To retain the firm's market
position and share, managers must be aware of these aspects (Greer, 2018).
Pestle Analysis Source: https://prezi.com/
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Marketing Management of Domino’s Pizza
Domino's, the world's most famous pizza company, offers take-out and door-to-door delivery.
The pizza maker's global network has grown to approximately 8,000 locations. The restaurant
aims to satisfy the craving for authentic Italian flavor in their pizza by offering a treasure trove of
freshly grained ingredients. To keep up with Domino's, several of the world's top pizza
franchises, including Pizza Hut and Papa John's, have been competing with the company. The
PESTLE framework is used to examine various external factors that Domino's must consider to
compete in the mass market.
Political Factors
There are political implications when the legal system is guided by a predetermined set of
standards and regulations, as Custer and Brown outline (2012). This political context can have a
range of effects on the business process. For Domino's Pizza, the United States does not have
any stringent policies or considerations that could adversely influence the company's business.
It's worth mentioning that the most crucial laws are those governing remuneration. As a result, it
maintains staff motivation.
Economic Factors:
Economic fundamentals indicate that the US economy's per capita income and gross domestic
product have increased in recent decades as consumers increased their spending to satisfy their
desires. On the other hand, Domino's has a 53 percent domestic market share and a 47 percent
foreign market share. Investors' fears about Domino's expansion were alleviated by the fact that,
according to a case study, the company's revenues had been progressively declining since 2005.
Additionally, the restaurant's raw material costs have grown due to the high inflation rate, which
has a direct impact on how things are priced. Additionally, the company's progress is aided by
the strength of the US economy.
Social Factors:
Domino's has a diverse clientele as a multinational firm despite its Western origins. Domino's
serves people from all socioeconomic backgrounds, from the very wealthy to the middle and
lower classes. Domino's is catering to a diverse range of cuisine, cultural trends, and values by
introducing local cuisines. The site's menu has been expanded to include a variety of additional
desserts and sides. The National Restaurant Association reports that 45 percent of adults love
dining out at their favorite restaurants despite the economic slump. According to a Rasmussen
Reports poll, 40% of respondents consume pizza weekly or more frequently.
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