Effective Leadership Style in Marketing Start-up

Running head: MARKETING
Effective leadership style in marketing Start-up
Name of the student
Name of the university
Author note

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Abstract
In introduction chapter the researcher has provided the detail information regarding the
importance of effective leadership style in case of driving the organizational performance in
marketing start-ups. The significance of the research is here the effectiveness of leadership
style and its impact in case of driving the decision making process in the organizations has
been mentioned. The chapter has provided detail information regarding the significance of
the research. By highlighting different objectives and questions of the researcher has
completed the chapter.
In literature review chapter the detail information regarding the topic has been provided. By
highlighting different theories and models on leadership, its implementation results has been
mentioned by the researcher. By highlighting different leadership styles, the chapter has
provided detail views of the topic.
In case of outlining the research methodology chapter, different research tools have been used
in the proper manner. With the effective uses of Positivism research philosophy the
researcher has highlighted the research objectives. Based on the previous models and theories
the research has been developed using deductive research approach.
Analysing different perspectives of the participants, it has been identified that
transformational leadership style can be considered as one of the important leadership
practices which can bring the positive growth in the marketing start-ups.

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Acknowledgement
I would like to thank all the people who have helped me for conducting the research. I would
like to thank my supervisor Mr. ________________________, I am thankful to my parents
for their love and support.
Thanking you all,
Yours sincerely
(Signature)

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Table of contents
Chapter 1: Introduction..............................................................................................................6
1.1 Introduction......................................................................................................................6
1.2 Background of the study..................................................................................................6
1.3 Problem statement............................................................................................................6
1.4 Research aim....................................................................................................................7
1.5 Research objectives..........................................................................................................7
1.6 Research questions...........................................................................................................7
1.7 Research Hypotheses.......................................................................................................8
1.8 Purpose of this study........................................................................................................8
1.9 Significance of the study..................................................................................................8
1.10 summary.........................................................................................................................9
Chapter 2: Literature Review...................................................................................................10
2.1 Introduction....................................................................................................................10
2.2 Conceptual framework...................................................................................................10
2.3 Concept of marketing business......................................................................................10
2.4 Types of leadership style:...............................................................................................11
2.5 Factors affecting organizational performance................................................................13
2.6 Organizational performance indicators..........................................................................15
2.7 Leadership theories........................................................................................................17
2.8 Summary:.......................................................................................................................19

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Chapter 3: Research methodology...........................................................................................20
3.0 Introduction:...................................................................................................................20
3.1 Research method outline:...............................................................................................20
3.2 Research Onion:.............................................................................................................20
3.3 Research Philosophy:.....................................................................................................21
3.3.1 Justification for the chosen research philosophy:...................................................21
3.4 Research Approach:.......................................................................................................21
3.4.1 Justification for the chosen research approach:......................................................22
3.5 Research Design:............................................................................................................22
3.5.1 Justification for the chosen research design:...........................................................22
3.6 Research strategy:..........................................................................................................22
3.6.1 Justification for the selection of Research Strategy................................................23
3.7 Selection of Sampling Methods and Sample size:.........................................................23
3.8 Data collection method:.................................................................................................23
3.8.1 Primary Research:.......................................................................................................23
3.8.2 Secondary research......................................................................................................23
3.8.2.1 Quantitative Data Collection Method:.................................................................24
3.9 Data analysis:.................................................................................................................24
3.10 Research ethical consideration:....................................................................................24
3.11. Research limitation:....................................................................................................24
3.12 Time Horizon...............................................................................................................24

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3.13 Summary:.....................................................................................................................24
Chapter 4: Data Presentation....................................................................................................25
4.1 Reliability test................................................................................................................25
4.2 Quantitative Analysis.....................................................................................................27
4.2 Regression analysis........................................................................................................43
Regression analysis and model development for transformative leadership style...............43
Regression analysis and model development for transactional leadership style..................45
Regression analysis and model development for democratic leadership style....................46
4.2 Analysis..........................................................................................................................48
Chapter 5: Conclusion and recommendation...........................................................................51
5.2 Linking objectives..........................................................................................................51
5.3 Recommendations..........................................................................................................52
5.4 Future scope of the study...............................................................................................52
Reference list and bibliography...............................................................................................53
Appendix..................................................................................................................................57

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Chapter 1: Introduction
1.1 Introduction
Effective leadership is being considered as the strong character that helps to exhibit
honesty as well as trustworthiness and ethics.in case of developing a marketing start-up the
significance of the leader cannot be denied (Shin and Konrad 2017). A positive leader should
be responsible for creative strong vision in the company so that it can inspire others towards
achieving the organizational goals and objectives. In the competitive business environment,
marketing has brought strong impact in case of developing strong relationship with the
customers. In this chapter the researcher has provided the detail information regarding the
importance of effective leadership style in case of driving the organizational performance in
marketing start-ups.
1.2 Background of the study
In order to encourage individuals' performance in the workplace, effective leadership
plays an important role (Gunasekaran et al. 2017). In case of introducing an effective
marketing practices in the small organizations, it is very important for individuals to
understand the major objectives of marketing. A positive leader allows the employees to
make right decision, which increase employee engagement. Analysing the significant impact
of leadership practices in case of influencing organizational performance, the researcher has
tried to highlight the present situation. The research has shed light on effective leadership
practices and its necessity in the UK emerging industries. As the advertising agency is an
emerging business, in that case ensuring the performance standard, requirement of leadership
style cannot be denied.

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1.3 Problem statement
Analysing the business environment in UK, it has been identified that from the last
few years, the availability of advertising agencies have been increased. Based on the analysis,
it has been identified that in between the year 2016 and 2018, the total numbers of 12564
advertising have been incorporated in the UK market (Petrenko et al. 2016). In case of
effectively introducing the advertising benefits in the market, effective leadership practices in
the workplace is required. Due to increasing demand of marketing, it has become necessary
for implementing effective leadership practices in the case of encouraging individuals
towards achieving the goals.
1.4 Research aim
The aim of the research is to critically analyse the different leadership styles and its
significant impact on the case of managing the decision making process of the managers so
that the organizational performance can be improved.
1.5 Research objectives
 To analyse literature review critically on leadership styles and the survival (as well as
the growth) of small marketing and advertising companies in the UK
 To organize in-depth self-administered questionnaires with a total of 200 managers
and employees of small marketing and advertising companies and start-ups in South
East region of UK
 To collect data and analyse the relationships between leaders/managers and the
performance of these small marketing and advertising companies
 To provide a set of recommendations to managers in order to adopt an effective
leadership style in the way they manage a small marketing and advertising companies
and start-ups