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Marketing Entrepreneurship Assignment - Unicorn Grocery

   

Added on  2020-12-09

7 Pages1435 Words351 Views
MARKETINGENTREPRENEURSHIP

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Digital Marketing.............................................................................................................................1Integrated Marketing........................................................................................................................2Marketing Mix.................................................................................................................................2Personalised Marketing....................................................................................................................3Networking......................................................................................................................................3Types of feedback from customers in SMEs...................................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

INTRODUCTIONIn modern business world, marketing plays a crucial role for SMEs when they focuses onrunning business in a successful manner. In present context, it is being found that UnitedKingdom's economy majorly depends upon performance level of small and medium businessenterprises (SMEs). In this report, 3 SMEs that have been chosen are: Debenhams, Barrows(department store), Unicorn Grocery that are dealing at domestic level in United Kingdom inretail business sector (Scarborough, 2016). This assessment will include different types ofmarketing like integrated, digital, personalised, types of feedback from customers, marketingmix of companies and networking as well.MAIN BODYSmall and medium sized enterprises has approximately 50 up to 250 employees. On theother hand, turnover stays around £10 million to £50 million. SMEs like Debenhams, Barrows(department store) and Unicorn Grocery generates that are dealing in businesstrategic directionwhich makes them even more vulnerable in such a fast-changing competitive environment.Retail Sector is being considered as part of the overall UK SME sector. The importance of thissector to the UK economy is result of its high income generation and its large contribution toemployment. Some of marketing techniques in present context are mentioned beneath:Digital MarketingIt refers to advertising of a particular product or services using digital mediums mainlythrough internet, mobiles, display advertising etc. The small medium enterprises mainly usesdigital marketing to promote their products or services at a global level and to take advantagefrom their competitors (Lam and Harker, 2015).Debenhams is currently using various social media tools like Facebook, Instagram,Twitter and so on to improve customer base and to encourage them they develop small buteffective ads of their offering to attract customers. Barrows is currently using digital marketing i.e. E-mail merchandising which is helpingthem in reaching to customers at international level as well because this strategy of promotingproducts will be much effective and less cost consuming in nature.1

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