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Entrepreneurial Marketing Assignment PDF

   

Added on  2021-01-22

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EntrepreneurialMarketing
Entrepreneurial Marketing Assignment PDF_1
EXECUTIVE SUMMARY The present report is based on the entrepreneurial marketing which isconcerned with identification and analysis of certain opportunities and threatswhich will help the unicorn grocery store to acquire a large market share andretention of customers of the company. It has been summarised about variousmodels and matrix which will assist the managers of company to increase theirprofitability ration and reputation of the firm. The strategies adopted by unicorngrocery stores will also helps them to gain competitive advantage at bothinternational and domestic level. To increase the audience on company's websiteby 10% with the help of social media marketing plan by the next 4 months. Inaddition to this, company is using online platform for marketing which increase thesale by 2.5%. Also company increase their market share by 3% in the next 4months. At last, with the help of marketing plan company can increase the socialmedia insights by 20% in the next 4 months.
Entrepreneurial Marketing Assignment PDF_2
Table of ContentsINTRODUCTION...........................................................................................................................21.Marketing Audit............................................................................................................................2Internal Analysis of Unicorn Grocery.........................................................................................2External Analysis of Unicorn Grocery .......................................................................................42.Objective of the study ..................................................................................................................53.Target Audience of Unicorn Grocery Store..................................................................................54.Social Media Zones And Vehicles................................................................................................65.Experience strategy using selected zones ....................................................................................76.Activation Plan .............................................................................................................................77.Manage and Measure....................................................................................................................7CONCLUSION ...............................................................................................................................8REFERENCES ...............................................................................................................................9
Entrepreneurial Marketing Assignment PDF_3
INTRODUCTIONEntrepreneurial marketing is concerned with small medium enterprises as it aid inexploitation and identification of opportunities in the market for acquisition and retention ofcustomers by adoption of innovative approaches for resource allocation and value creation. Thepresent report is based on the small medium sector enterprise which is Unicorn Grocery whichwas founded in year 1996 and based at Charlton-cum-Hardy, England. It is owned and controlledby owners and members of the enterprise by application of flat management structure and payingthe employees fairly and equally. In the report it has been discussed about the internal andexternal analysis of the organisation. Also it has been examined about viewpoints of targetaudience and social media zones and vehicles with the experience strategy. Further, activationplan for the organisation is prepared for four months. Lastly this report consist of propermanagement of budgets and taking measures for any deviations in the marketing plan (Killianand McManus, 2015). 1.Marketing AuditThis is known as systematic, evaluation, analysis of the complex business environmenton the period basis (Zimmerman and Ng, 2015). The major components of marketing auditcomprises of micro-environment, task environment, marketing strategy, marketing organisation,marketing function, marketing system and many more. Their is brief internal and externalanalysis of Unicorn Grocery which is given below:Internal Analysis of Unicorn GrocerySTRENGTHThe company majorly focuses oncarrying out its business operations inthe ethical manner. The USP of the company is that it dealsin selling organic bread, dryingredients, body and householdproducts which are environmentWEAKNESSAt the initial level of start-up thecompany requires huge investments togrow but Unicorn is small-scaleenterprise so, there are limited numberof investors.The management structure of companyis FLAT which means that there is no
Entrepreneurial Marketing Assignment PDF_4

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