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Amazon Customer Analysis

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Added on  2020-05-04

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The competitive advantages of Amazon are: Strong brand image Brand loyalty International customers Exclusive and wide range of products Reasonable price Active social media promotion Easy and safe transaction Political analysis Introduction of goods and service tax Change in laws in terms of minimum wages Economic analysis Increase in employee retention Low interest rates Dropping of the Australian dollar value Social analysis Online shopping facilities Computer oriented technological design Technological analysis Growth of population Ageing population Advance fashion trends SWOT analysis Strengths: Strategically located 150 retail outlets Low employee turnover Weakness: Poor

Amazon Customer Analysis

   Added on 2020-05-04

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Marketing environment analysisCustomer analysisPeople working in the corporate sectorsPeople using social mediaTechnologically advanced people People having fast lifeCompetitor analysisThe biggest competitor of the company is Amazon. Amazon has its customers in all overthe world. The competitive advantages of Amazon are:Strong brand imageBrand loyaltyInternational customersExclusive and wide range of products Reasonable priceActive social media promotionEasy and safe transactionPolitical analysisIntroduction of goods and service taxChange in laws in terms of minimum wagesEconomic analysisIncrease in employee retentionLow interest ratesDropping of the Australian dollar valueSocial analysisOnline shopping facilitiesComputer oriented technological designTechnological analysisGrowth of populationAgeing populationAdvance fashion trendsSWOT analysisStrengths:Strategically located 150 retail outletsLow employee turnoverWeakness:Poor online marketing strategyCustomers breakawaysOpportunities:Increase of effective strategic online marketingIncreased shoppersThreats:New emerging outlet storesStrong online marketing of competitor companies© Aspire Training & ConsultingPage 1 of 1Document date: August 2015[BSBMKG414Undertake marketing activities]..................................................................................................[student name]..........................................................[id]....................................[date]..................
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