Amazon Customer Analysis
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Added on 2020-05-04
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The competitive advantages of Amazon are: Strong brand image Brand loyalty International customers Exclusive and wide range of products Reasonable price Active social media promotion Easy and safe transaction Political analysis Introduction of goods and service tax Change in laws in terms of minimum wages Economic analysis Increase in employee retention Low interest rates Dropping of the Australian dollar value Social analysis Online shopping facilities Computer oriented technological design Technological analysis Growth of population Ageing population Advance fashion trends SWOT analysis Strengths: Strategically located 150 retail outlets Low employee turnover Weakness: Poor
Amazon Customer Analysis
Added on 2020-05-04
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