SWOT Analysis Strengths: Opportunities and Threats

AMAZON IN EMERGING
MARKET CASE
W94C01

SWOT analysis
Strengths: Weaknesses: Opportunities: Threats:
Market
leadership
position
Brand image
Success of new
product
Strong brand
recognition
High cost of
replacement
High employee
turnover
Business model
Rapid
expansion
Local
collaboration
Online space
opportunities
Shortage of
skilled
resources
Distrust of
institutions
Competitors
Growth in
technological
expertise

PESTLE analysis
Political Economi
c
Social Technolo
gical
Legal Environ
mental
Political
factors
includes
armed
conflict,
taxation
policies,
governme
nt
resource
allocation
and non-
governme
nt
organizati
ons as
stakehold
Economic
factors
includes
interest
rate,
country
name,
consumer
disposabl
e income,
inflation
rate,
taxation
rate,
labor
market
focus and
Social
factors
includes
attitude
towards
safety
and
health of
people,
media
outlets,
societal
norms,
gender
roles and
leisure
interest.
Technolog
ical
factors
includes
maturity
of
technolog
y and
empower
ment of
supply
chain.
Legal
factors
includes
environm
ental
laws,
employm
ent law
and data
protection
laws.
Environm
ental
factors
includes
recycling
of
products,
waste
managem
ent and
extreme
weather
conditions
.