Cover content •Introduction •Concept of marketing •Overview of marketing processes •Importance of marketing •Responsibilities of marketing functions •Key elements of marketing function •Interrelationship of marketing with other functions •References
Introduction Marketing is an eminent part of modern business organisation. This involves understandingofmarket,demandofconsumers,buildingrelationsfor profitability and provide quality among customers. This presentation covers a role and responsibilities of marketing functions with reference to business environment within EE Network Company.
Concept of marketing Marketingistheoperational functionthathelpsinbuyingand selling of products and services into a marketplace in an effective manner. Thisincludesadvertising, promotional activities, publicity and so on.
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Overview of marketing processes Firstly, analysing the opportunities in the market. Secondly, selecting the target market for the chosen customers. Thirdly, developing the marketing mix as per the requirement of product of a respective firm. Lastly, by managing the marketing efforts by the manager of EE network company.
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Importance of marketing Marketingforsocietyor consumerMarketing for organisation Develops the living standard of living by using specific products. Marketing information: how and what strategy should adopt. Increaseemploymentopportunitiesfor advertising,promotionalactivitiesto attract their customers. Assistindecisionmakingthrough distribution channel of marketing. Increase consumer satisfaction level by satisfying their needs, demand and wants from a business firm. Focusondistributionchannelwhich approach will be appropriate to attain more profits by a business enterprise.
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Key elements of marketing function •Advertisement •Promotion of goods or services •Analyses of customer choices or preferences •Assessment of current market and trends. •Engaged in maximizing company sales volume.
Key elements of marketing function •Advertisement •Promotion of goods or services •Analyses of customer choices or preferences •Assessment of current market and trends. •Engaged in maximizing company sales volume.
Key elements of marketing function •Advertisement •Promotion of goods or services •Analyses of customer choices or preferences •Assessment of current market and trends. •Engaged in maximizing company sales volume.
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Interrelationshipofmarketingwith other functions Marketing management guides in how to develop a market plan, roles and responsibilities to implement an effective marketing strategy in a business firm. Marketing means purchasing and selling of a product into market with an effective manner to increase their demand among existing market.
Continue... •Research and development •Information technology •Customer services •Production
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References Aitken, R. and Campelo, A., 2011. The four Rs of place branding. Journal of Marketing Management. 27(9-10). pp.913-933. Archpru Akaka, M. and Chandler, J.D., 2011. Roles as resources: A social roles perspective of change in value networks. Marketing Theory. 11(3). pp.243-260. Beaumont,N.andDredge,D.,2010.Localtourismgovernance:A comparison of three network approaches. Journal of Sustainable Tourism. 18(1). pp.7-28.