Marketing Essential

This presentation covers the role and responsibilities of marketing functions with reference to business environment within EE Network Company.

Marketing Essential
Task 1

Cover content
• Introduction
• Concept of marketing
• Overview of marketing processes
• Importance of marketing
• Responsibilities of marketing functions
• Key elements of marketing function
• Interrelationship of marketing with other functions
• References

Introduction
Marketing is an eminent part of modern business organisation. This involves
understanding of market, demand of consumers, building relations for
profitability and provide quality among customers. This presentation covers a
role and responsibilities of marketing functions with reference to business
environment within EE Network Company.

Concept of marketing
Marketing is the operational
function that helps in buying and
selling of products and services into
a marketplace in an effective manner.
This includes advertising,
promotional activities, publicity and
so on.

Overview of marketing processes
 Firstly, analysing the opportunities in the market.
 Secondly, selecting the target market for the chosen customers.
 Thirdly, developing the marketing mix as per the requirement of product of a
respective firm.
 Lastly, by managing the marketing efforts by the manager of EE network
company.

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Importance of marketing
Marketing for society or
consumer Marketing for organisation
Develops the living standard of living
by using specific products.
Marketing information: how and what
strategy should adopt.
Increase employment opportunities for
advertising, promotional activities to
attract their customers.
Assist in decision making through
distribution channel of marketing.
Increase consumer satisfaction level by
satisfying their needs, demand and
wants from a business firm.
Focus on distribution channel which
approach will be appropriate to attain
more profits by a business enterprise.

Responsibilities of marketing functions
• Marketing information system
• Distribution
• Product
• Pricing
• Promotion
• Selling
• Finance

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Key elements of marketing function
• Advertisement
• Promotion of goods or services
• Analyses of customer choices or preferences
• Assessment of current market and trends.
• Engaged in maximizing company sales volume.

Key elements of marketing function
• Advertisement
• Promotion of goods or services
• Analyses of customer choices or preferences
• Assessment of current market and trends.
• Engaged in maximizing company sales volume.

Key elements of marketing function
• Advertisement
• Promotion of goods or services
• Analyses of customer choices or preferences
• Assessment of current market and trends.
• Engaged in maximizing company sales volume.

Interrelationship of marketing with
other functions
Marketing management guides in how to develop a market plan, roles and
responsibilities to implement an effective marketing strategy in a business
firm. Marketing means purchasing and selling of a product into market with
an effective manner to increase their demand among existing market.

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• Research and development
• Information technology
• Customer services
• Production

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References
 Aitken, R. and Campelo, A., 2011. The four Rs of place branding. Journal of
Marketing Management. 27(9-10). pp.913-933.
 Archpru Akaka, M. and Chandler, J.D., 2011. Roles as resources: A social
roles perspective of change in value networks. Marketing Theory. 11(3).
pp.243-260.
 Beaumont, N. and Dredge, D., 2010. Local tourism governance: A
comparison of three network approaches. Journal of Sustainable Tourism.
18(1). pp.7-28.

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