Marketing Essentials - Task 1

MARKETING ESSENTIALS
TASK 1

INTRODUCTION
Marketing is a crucial aspect of business operation which
helps the companies in attaining effective and
significant growth and development in the economy.
Well defined marketing measures helps in attaining high
sales and significant brand identity for companies
operating in the economy.
The present study will evaluate the strategies adopted by
EE limited to attain a competitive brand image in the
economy.
The organization is a mobile network company which is
established and operating in UK with an effective range
of services for its consumers.

CONCEPT OF MARKETING
Marketing is one of the most crucial aspect of business
development. It is an activity undertaken to expand
the sales and market of the business. It is the process
which h focuses on enhancing:
 Sales
 Demand
 Promotion
 Identity
 Communication
 Product development
 Awareness

Continued
Needs and demands of the consumers plays a
significant and most crucial role in analysing
business growth and development. The major
focus of marketing concept is:
What are the current consumer needs?
What is organizational development possibility?
What measures can be undertaken to keep
consumers satisfied?