Marketing Essential

Marketing Essential
Task 1

Cover content
• Introduction
• Concept of marketing
• Overview of marketing processes
• Importance of marketing
• Responsibilities of marketing functions
• Key elements of marketing function
• Interrelationship of marketing with other functions
• References

Introduction
Marketing is an eminent part of modern business organisation. This involves
understanding of market, demand of consumers, building relations for
profitability and provide quality among customers. This presentation covers a
role and responsibilities of marketing functions with reference to business
environment within EE Network Company.

Concept of marketing
Marketing is the operational
function that helps in buying and
selling of products and services into
a marketplace in an effective manner.
This includes advertising,
promotional activities, publicity and
so on.