This presentation covers the key roles and responsibilities of marketing functions, development of market trends, structure and operation of marketing department, and the difference between B2B and B2C marketing. It also discusses the interrelation of marketing with other departments. Study marketing essentials with Desklib.
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MARKETING ESSENTIAL
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Introduction Key roles and responsibility of marketing functions Development of market Trends Structure and operation of marketing department Difference between B2B and B2C Roles and responsibility of marketing Conclusion References TABLE OF CONTENT
INTRODUCTION Marketing is the crucial method and tool in the modern business organization which involves understanding of whole market area. Requirements of customers, developing profitable relation, providing quality based goods and services and so more.
Key roles and responsibility of marketing functions Technology Legal Aspects Political Aspects
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Development of Marketing Trends Concept of selling Product concept Marketing concept Current trends Future trends
STRUCTURE AND OPERATIONS OF MARKETING DEPARTMENT
DIFFERENCE OF MARKETING FUNCTIONS BETWEEN B2B AND B2C BasicB2CB2C ProductsThere are large number of Coca-cola firm customers so they are mainly focus on giving appropriate care ad effective products and services by determining their health and safety needs. This can be determined as there are various products and services which are given by company to their customers for satisfying their desired needs and requirements. DistributionThey are follow accurate network for providing effective goods and services. In B2B, there can be formal marketing function so large number of customers can be attracted towards them. PriceAn organisation can concentrate on customers and target more customers who have ability and skill to buying any type of goods and services in proper manner. In this type of businesses, customers mainly select those firm which are based on satisfying their all requirements and needs.
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KEY ROLES AND RESPONSIBILITIES Distribution- This should be required for determining the better network and dispersion channel for transferring effective products and services to the appropriate customers so they can easily satisfy their correct needs and demand in proper manner. As per the case scenario, distribution of coca cola expanding the soda fountains beyond Atlanta in 1894 which higher the growth of demand and want to make beverage portable to the customers. Selling- In an enterprise, marketing function play an essential role in enhancing their sales volume and achieving desired target customers as well as their customers in better way. The coca cola mainly focus on gaining attention of customers for their improving goods and services.
MARKETING FUNCTION IS INTERRELATED WITH OTHER DEPARTMENTS There are different roles and responsibilities of various department in Coca Cola that are described as follows: Research and development department– It is that division of coca-cola which help in analyzing various factors of marketing for doing effective research strategy. Marketing department– This is that division which help in promoting their different types of goods and services for target large market place. Coca-cola can using various methods and techniques such as advertisement, door to door marketing and online promoting their products in better manner.
Contd.. Production and operational department– In this department, the organisation are doing work for analysing and observing their customers needs and demand. Coca Cola is used this production division which assist them in examining customer choice so they are develop their choices products and enhance their marketing. Finance department– This division of company assist in giving effective services by managing and maintaining accounts and certain financial statements of an organisation. Coca cola is maintaining their and manage budget as per their marketing activities conduct to attract customers.
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Conclusion From the above mentioned report it can be analyzed that Marketing is that setofactivitywheremanufacturingproductsandservicesprovide effective goods to their desired customers which main motive is to satisfying their needs and wants in better manner. In an organization, this is need to analyzing and examining staff members roles and responsibilities in proper manner.
References Durmaz, Y., 2011. A theoretical approach to the concept of advertising in marketing. International Journal Economic Research.[23 Januari 2015]. Fazlollahtabar, H., Aghasi, E. and Forte, P., 2012. Bi-objective two-stage decision-making process for service marketing. International Journal of Strategic Decision Sciences (IJSDS). 3(3). pp.24-39.