The Role of Marketing Manager and Inter-Relationship with Other Departments
Added on 2020-07-22
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Marketing essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Concept of marketing..................................................................................................................1Current and Future trend.............................................................................................................1Overview of marketing process..................................................................................................4Roles and responsibilities of marketing manager.......................................................................4Inter-relationship between marketing manager and other functional departments.....................5Significance of marketing...........................................................................................................6Analyse significance of inter-relationship between functional departments..............................7TASK 2............................................................................................................................................8P3 Comparison on Marketing mix of O2 Plc with Vodafone.....................................................8P4 Marketing Plan.....................................................................................................................11CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONMarketing is a concept which can be used by the firms which assist in analysing oridentifying the needs and desires of firm so that they can make correct decision and on the basisof that they should make products and services so that targets can be achieved. Marketing orpromotion is necessary for every business entity as it helps in promoting merchandise of firmwhich they are manufacturing to the consumers (Al-Ekam and et. al., 2012). This will assist inproviding or delivering proper and appropriate information or data to the consumers which willassist in getting attention of service users. Marketing concept is a strategy which aid inimplementing or executing to satisfy consumers desires, this will assist in boosting sales andgenerating more revenue. Present report is based on O2 which is provider of telecommunicationservices in UK. In the below mentioned assignment discussion on marketing concept as well ascurrent and future trends (Business Essentials Information Session, 2017). Along with thisdifferent marketing process needs to be demonstrated. Moreover, marketing plan has to beprepared so that they can use that and on the basis of that goals as well as objectives can beattained. TASK 1Concept of marketingMarketing is a important and essential concept which assist in doing the businessdevelopment or improvement. Proper marketing needs to be done by O2 Plc which helps inimproving the sales and expanding the business in the market when they are facing the highcompetition. Marketing is a process which focuses on different factors which includes sales,promotion, awareness, identity, demand, communication as well as product development.Managers and staff members of O2 have to do proper research which play a significant andimportant role which assist in analysing the growth as well as improvement of business (Bakerand et. al., 2016). They have to deliver effective and qualitative products and services so thatthey can offer new and innovative products and services. This will assist in attaining goals andobjectives as well as maximising surplus and according to that they can attain maximum benefitsat a time of high competition. Current and Future trendThere are some current and future trends of marketing which includes:1
Production Concept: It is a concept which is based on traditional marketing and it focusedon producing merchandise in the bulk and this will having a higher availability so that they canincrease their market sales. This having a impact on quality aspect and this will not include in theconcept. Further, they have to make assumption on the basis of ultimate demand which having aimportant as well as significant aspect of production concept. Consumers should prefer moreproducts which are widely available as well as they are inexpensive. It is operations orientedconcept (Brooks and Simkin, 2011). Product Concept: It is a concept which also focuses on quality of products and serviceswhich O2 is providing to their consumers in the market at the time of high competition. Thisconcept provide the proper believe in the consumers and customers to be loyal with the companyso that they can attain more benefits from the merchandise of the business entity. Manager of O2should provide more focus on the products which having an adverse impact on the other aspectsof business which includes cost as well as demand within the market when high competition theyare facing. For consumers, they have to deliver more quality products and services which willhelps in improving the performance as well as productivity. When they are providing bestmerchandise then this will assist in attaining targets and on the basis of that they can attainmaximum competitive advantage. Selling concept: It assist in providing proper focus which assist in enhancing andexpanding sales within the economy so that they can measure promoting sales which helps inmaximisation in the economy. This concept is useful to the consumers as it helps in deliveringtheir products and services so that targets can be attained. Marketing concept: It is a effective mean of doing promotion in the market and it assist inproviding proper focus on the specific needs as well as demand of buyers so that they candevelop the sales in the economy (Brooks and Simkin, 2012). It includes the pull strategy whichhelps in doing effective business and targets can be attained. In this concept, they have to focuson the needs and wants of consumers as well as they have to deliver their value better than thecompetitors. They should believe in the pull strategy so that they become successful in attractinglarge number of consumers. Societal marketing concept: It helps in providing focuses on development andimprovement of impact on the community which assist in enhancing the growth along with thedevelopment. This concept helps in fulfilling the social needs of consumers and make brand2
identity in the market. This concept focuses on the needs and wants of target market as well asdelivering the value better than competitors so that they can preserve service users as well associety's well being. In the present market situation, this having a reflection on the significant or importantdemand which is effective as well as appropriate defined means of promotion which is associatedwith the merchandise along with the administration (Cabrera and Williams, 2014). There aresome other market trends which are included:Product awareness: This is one of the significant part of marketing which helps theassociation in improving deals and requests inside the market. Making methods for advancementis one of the compelling measure for the same. It refers to the consumers who assist inrecognising the brand in the market. In this, there are different elements which are to be includedthat is consumer behaviour, advertising management, administration of their brand name as wellas development or improvement of strategy. Along with this it aid in making correct andappropriate decision. Enhancing communication: Adopting compelling measures of correspondence is anotherbasic part of advertising in the present monetary condition. In this senior management or higherauthorities play a important or essential role in the overall conversation so that they can easilytransmit information to the employees in a proficient manner (Desai, 2013). Creative advertisement: Creative commercial are the best and noteworthy part of offersimprovement and business development in the market which help the organizations in makinghuge market advancement. Managers of O2 have to make a connection with the advertisingagency so that they can conduct or make effective advertising for launching the products orservices which are made by firm for their consumers as they helps in increasing sales of O2 Plc. Sales enhancement: Developing wide as well as noteworthy market deals is the keyconcentration of every speciality unit in the present aggressive market. When they delivereffective quality to their consumers then this will assist in enhancing or expanding the sales andon the basis of that they can generate more revenue. This will aid in doing proper research so thatthey can improve quality or value of different services which they are providing. Strategic marketing measures: Strategic promoting viewpoints assumes an extremelyhuge part in improving business development and advancement (Dibb and Simkin, 2013). Ithelps the organizations in making an all around characterized affect on authoritative3
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