logo

Marketing Essentials - Ee Limited

   

Added on  2020-01-23

23 Pages5712 Words61 Views
Marketing Essentials1

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3TASK 2..........................................................................................................................................112a Comparing EE Ltd and another competitors.........................................................................112b Producing marketing plan for EE Limited............................................................................15CONCLUSION .............................................................................................................................21REFERENCES .............................................................................................................................222

INTRODUCTION In the modern era marketing is considered as one of the important concept thatsignificantly focuses on various activities that are relating with the purchase as well as selling ofwide range of merchandise to the target customers. This involves several activities that areassociated with advertising as well as delivery of the product to potential customers. Along withthis through utilization of marketing activities support can be provided in relation influencingand inclusion of the customers with the products and services (Hashim and Hamzah, 2014).Therefore such act assist in enhancing the loyalty of the customers towards purchase of range ofproducts and services. In order to attain goals and targets of the business. In order to attain goalsand targets of firm there is greater responsibility of the marketing manager in focusing on takinginto account the elements which are associated with extended marketing mix. The main focus of the present study is towards gaining knowledge regarding the keyprinciples of marketing for EE Ltd. The company is mobile phone firm that is operating UK.The organization's poor functional communication as well as lack marketing orientation assistthem in assessing the concept and role of marketing for the organization. Along with this reportwill address the elements of extended marketing mix to the procedure of marketing planning thatassist in attaining targets of the firm with effectiveness. Along with this study covers promotionplan that is needed for creating awareness of product in the market. At the end marketing planwill be developed in order to achieve the aim and objectives of marketing. TASK 13

Marketing is an approach to gain high level of profit with customer satisfaction. Itincludes concentration on various factors related to product such as goods quality, pricedetermination, place and promotion of resources. Including this, marketing focuses to produceand supplement services according to market demand as determining consumers attitude andperception. It is able to recognize product value in market also presents competitive strategies tomake position to increase productivity and profit earning capacity of organization. It is valuablefor long term sustainability in market.4

Current trends:-EE limited is of BT group provides mobile and network operatingservices to large number of customers. At present, analyses of current trend is presented thatthere is poor functional communication and lack of marketing orientation is determined. In thisregard, it is observed that organization is facing issue related to poor coordination of departmentsas finance, production and operation, marketing and HR departments.Future trends:- EE limited requires to implement marketing strategy by focusing onservice qualities and advertising techniques for its effectiveness. It is determined that by applyingeffective marketing orientation tools company can implement its position in market throughfacing complication. It can recover current issues by proper management of resources andaccurate market research. In addition to this, it can be forecast that in future time, there will beincreasing in demand for mobile and network services by providing great efficiency. 5

Situation analyses:- At first, marketing manager of company requires to recognizeproblem occurs at workplace. It includes factors such as determining problem, analysesof causes that why this issue arises. Therefore, it is able to step forward to recover theissue smoothly.Marketing strategy:- After analysing issue, next step is forwarded to prepare plans to reducing the issue. It involves action plans and strategies to gain effectiveness and sustainproduct value.Marketing mix decisions:- It includes decisions related to marketing tools as identifying product qualities, pricing and analysing position and demand for services. Including this, decisions are taken for further business activities.Implementation and control:- After organizing activities, the next step includes its implementation and monitor. In this process, marketing manager of EE limited develops product efficiency and also monitors critically to gain proper balance between productionand supplement of resources. 6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
EE Limited Marketing Essentials
|26
|6552
|290

Marketing Essentials of EE Limited - Report
|28
|6049
|42

Unit 2 Marketing Essentials Assignment Copy - EE Ltd.
|28
|6859
|180

Marketing Objectives and Goals of EE limited | Report
|15
|5178
|86

The Role of Customers in Marketing - Ee Ltd
|27
|5812
|36

Concepts of Marketing on EE company | Report
|13
|4109
|59