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(P2) Roles and responsibilities of marketing relate to wider organisational context

   

Added on  2021-01-02

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MarketingEssential
(P2) Roles and responsibilities of marketing relate to wider organisational context_1

Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Key roles and responsibility of marketing functions.............................................................1P2 Roles and responsibilities of marketing relate to wider organisational context....................4CONCLUSION................................................................................................................................5REFERENCES ...............................................................................................................................7
(P2) Roles and responsibilities of marketing relate to wider organisational context_2

INTRODUCTIONMarketing is the crucial method and tool in the modern business organisation whichinvolves understanding of whole market area, requirements of customers, developing profitablerelation, providing quality based goods and services and so more (Bowie, Paraskevas andMariussen, 2014). This report is based on coco-cola which is international company and it issituated in united kingdom. According to the case study, the first marketing efforts in coca-colawere implemented with the help of coupons promoting free samples of beverage. LO 1P1 Key roles and responsibility of marketing functionsMarketing is that set of activity where manufacturing products and services provideeffective goods to their desired customers which main motive is to satisfying their needs andwants in better manner. This can be determine as that process in which an enterprise developingand making effective plan or ideas which attracting large number of customers towards theirservices and products. As per the case study, coca-cola is the world largest beverageorganisation, which has been regulated or operated in more than 200 nations. The companyalways pursued towards international strategy, making strong brand for their desired customers. Development of Marketing TrendsConcept of selling- In past years, marketers and vendors are mainly focus onmanufacturing and selling innovative products and services for analysing various buyers nedsand wants. Trends is defined as that term which mainly depend on environment so vendors aretrying to sell their goods and services in different situation of the market. Product concept- This is very popular concept that help in promoting their innovativeand creative goods among desired customers (Brassington and Pettitt, 2013). All thebusinessmen are focus on their potential products and services for better quality and givingattention for achieving competitive advantages. Marketing concept- It is that concept which is used by coca-cola firm and this willincludes designing, producing, distributing and manufacturing specific products and services forsatisfying their buyers requirements and needs in better manner. There are various other trendsthat are as under:1
(P2) Roles and responsibilities of marketing relate to wider organisational context_3

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