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Roles and Responsibilities of Marketing Function - Coca Cola

   

Added on  2020-10-22

16 Pages4561 Words196 Views
MarketingEssentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing relate to organisational context..............................4TASK 2............................................................................................................................................6P3 Comparison of ways in different organisation apply marketing mix for planning inachieving objectives....................................................................................................................6TASK 3............................................................................................................................................8P4 Produce and evaluate marketing plan for an enterprise.........................................................8CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12

INTRODUCTIONMarketing is appropriate method and technique that will assist in developing better placeand reaching with desired goals and objectives of an organisation in effective manner. This is theset of major functions and process which can be used by enterprise for main motive is todeveloping, designing, creating, distributing, communicating, delivering specific products andservices within large market place. This will help in identifying desired customers for providingthem best quality based products and services for satisfying their expectation. The report is basedon Coca-cola which is located in US and they mainly deal with soft drinks in the internationalmarket place (Baker and Saren, 2016). There are various popular drinks of coca-cola thatincludes spirit, Fanta, Diet Coke, etc. This project will describing different roles andresponsibilities of marketing functions and such type of interrelation conduct in an enterprise.Along with this, this will explaining several ways and compare marketing mix of variouscompanies and produce effective marketing plan for achieving potential goals and targets. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is important tool and method for business organisation that will assist inidentifying demand and need of customers through conducting accurate study so firm developingand making decision regarding manufacturing of goods and services in better manner. Alongwith this, it is the examination of management which need to make relation with their desiredcustomers and business. Marketing define that process and institution which are associated withsuch major functions or activities that includes compliance, creating and satisfying theircustomers in proper manner. This can be said that marketing is the leading element of businessconcern which assist in formulating company and also create awareness among buyers towardscompany goods or services. In a simple words, marketing means buying and selling of a productor services in the market place (Brassington and Pettitt, 2013). It refers to the activities ofadvertising, selling and delivering of a products to their customers. Along with this, it involvesstrategies such as identifying what are customers demand and then fulfilling their needs. It is anessential part of any company strategy. Marketing can be done through using onlineadvertisements, print medium, T.V or radio. As well as communicating the brand's values andqualities to the public, it will helps to enhance their standards in the market. 1

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