Marketing Essentials Assignment Solved - KFC
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Added on 2020-11-12
Marketing Essentials Assignment Solved - KFC
Added on 2020-11-12
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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................................3TASK 1..........................................................................................................................................................3Key role and responsibilities of marketing...............................................................................................3Inter-relation of various units functioning in KFC....................................................................................5TASK 2..........................................................................................................................................................6Marketing Mix.........................................................................................................................................6TASK 3..........................................................................................................................................................8Covered in PPT ........................................................................................................................................8CONCLUSIONS.............................................................................................................................................8REFERENCES................................................................................................................................................9
INTRODUCTIONMarketing is a process by which a business promotes its products to make the customersaware about the product which can fulfill their needs and provide customer satisfaction. Theprocess starts with identification of a product, analyzing the demand, deciding the price andselecting distribution channels. The chosen company in this report is Kentucky Fried Chicken(KFC) having its headquarter in United States. KFC is a fast food restaurant chain thatspecializes in fried chicken. This report covers the role of marketing and its interrelationshipwith other units of organization. Further a comparison of different marketing mix of KFC, andlastly development and evaluation of its marketing plan (Dibb and Simkin, 2013). TASK 1Key role and responsibilities of marketingMarketing is an organizational function of attracting the customers for selling a productor service. It is a link between the organization and the society, where the organization identifiesthe needs of the customers and fulfill the needs by providing according to their demand. Themain objective of an organization is to provide customer satisfaction. Marketing includes marketanalysis, creating an understanding about customer behavior and providing best customer value. Trends of marketing: The trend of marketing keeps changing according to the changesthat takes place in the marketing environment. KFC uses digital marketing, newspapers toadvertise the products. Social media can be the other way of promoting the products and servicesto a large number of customer. In social media, the organization can promote their products byadvertising it on online media (Pike, 2015).Marketing process: The marketing process helps the company to fulfill and providecustomer satisfaction to the dissatisfied customers. It is done with the objective to know aboutthe demand of the customers in order to increase sales by providing satisfaction to their needs. Itis divided into four steps and the steps are as follows: Situation Analysis: It is an analysis of both external and internal environment that affectsa business of an organization. These external environment consist macro factors and
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