Marketing Essentials Presentation

MARKETING
ESSENTIALS

TABLE OF CONTENT
INTRODUCTION
COMPANY OVERVIEW
MARKETING PLAN
STRUCTURE AND DEVELOPMENT OF MARKETING
PLAN
CONCLUSION
REFERENCES

INTRODUCTION
Marketing is defined as the process which aims to explore
and deliver the values which satisfy the requirements of
consumers at profit. The presentation will explain the
marketing plan of KFC. It will also demonstrate the structure
and development of plan for the organization. KFC is one of
the most successfully established fast food and restaurant
chain with its head quarter in UK. The presentation will
describe the various elements of marketing plan and the
evaluation strategies which can monitor the effectiveness of
marketing plan.

10/17/18
COMPANY OVERVIEW
• Kentucky fried chicken (KFC) is one of the most popular and largest fast food
chain. The organisation is famous for its fried chicken and other fast food
product range.
• The organisation has currently around 20000 restaurants all over the world and
is very popular among people.
• KFC has successfully established itself as a leading brand in different
countries and thus follow effective marketing strategies to its global business
market.

MARKETING PLAN
 It is defined as the business plan which describes the
various strategies to achieve marketing objectives of
organization.
 Marketing plan includes market research to understand the
requirements of buyers and how organization can fulfill
them at maximized profit.
 It describes the procedural steps to achieve the business
goals and objectives.

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IMPORTANCE OF MARKETING PLAN
 Marketing plan can help KFC to deliver services as per
the needs of its targeted audience. It provides the better
understanding of purchasing behavior of consumers .
 This documentation will assist KFC to identify its
resources, strengths, weakness and potential and how
organization can use them in given time frame to achieve
its business goals.