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Key Duties of Marketing Officer in Your Destination Company : Report

   

Added on  2020-07-22

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MARKETING ESSENTIAL
Key Duties of Marketing Officer in Your Destination Company : Report_1

Table of ContentsINTRODUCTION...........................................................................................................................1PART -1 ..........................................................................................................................................1P1 The key duties and responsibilities of two marketing officer in structuring marketing .1P2 The contribution of roles and responsibility of marketing officer towards achievingobjective of organization........................................................................................................3PART – 2 ........................................................................................................................................3Marketing mix elements for your destination........................................................................3P4 : Marketing plan for Your destination ..............................................................................8CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12
Key Duties of Marketing Officer in Your Destination Company : Report_2

INTRODUCTIONThe concept of marketing is important for any organisation as with this they can promotetheir products and services that are provided by them. Today for any company marketing havebecome an essential aspect (Sherry and Canon, 2014).In order to grab or attract more number ofcustomers companies are making strategies to promote its products and services. The transportcompany also make use of marketing concept to conduct its business on broader platform .Interms of marketing management the needs,wants and demands plays an important role. Theneeds can be explained with basic requirement of human that is food,shelter and water etc. Inmarketing the thing can be associated with market as these products and services will bepurchases by people. The same products and services are sold by the same brands. The wants arenot same as they change after certain time period . This is not required by human in order tosubservient value is the product values and for that product the money is exchanged betweenbuyer and seller.The company your destination is a transportation company in UK. The main goal of thecompany is to become nationwide company and to compete with national express which is amarket leader. This report will explain the key duties of marketing officer in context with yourdestination company. The marketing mix for you destination company will also be used in thisreport. In order to become a national expansion basic marketing plan for the company will beproduced.PART -1 P1 The key duties and responsibilities of two marketing officer in structuring marketingThe duty of marketing manager of your destination company is to pay attention onpractical application and mange the marketing operation of the company. The two officers talkabout their contribution in structuring marketing and about opportunities that are there inmarketing. They should possess excellent skill in communication and also should have goodanalytical skills. This would help them to be efficient and effective in performing their duties.The entire activities of marketing is handled by marketing managers. In order to tract morecustomers to choose its products and services over rivals marketing office formulate, coordinateand direct the activities of marketing. Some key responsibilities of marketing officers can be asfollows-:Conduction of marketing research1
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In order to discover or find what is the requirement of customers regarding products andservices the marketing officer will conduct a marketing research. The new opportunities will beidentified by conducting marketing research (Schmidt,Spann and Zeithammer, 2014).This willhelp organization to develop market niche for its products and services. With this the marketingofficer of company your destination can analyse the rivalry organization. This marketingresearches that is done by marketing officer of your destination will help to analyse the productsand services that is offered by competitor company nation express. With this they can develop orcreate superior products in comparison with rivals and the efficient techniques of marketing canbe employed. By using questioners, factors face interviews or evaluating the purchasing habits ofconsumers companies can conduct research on marketing.Development of strategies of marketingFor the organization your destination the marketing strategies will be developed bymarketing officer. In these strategies the plan that is made by company will be made in order topromote its product and service to target customers .This will help organization to increase itssales and a competitive edge over rivals will be maintained.Customers relationship managementIn the organization the marketing manager performs the function of championingcustomer relationship management. From customers database of organization the information isgathered by marketing manager. In order to make sure that excellent services is given tocustomers the marketing officer share this information with other employee of the company.With this the long lasting relationship can be build with customers and can benefit company inits business (Shih, Chen and Chen, 2013.).Management of employees The department of marketing is handle and monitored by managers of marketing andwithin their department they are responsible for employees. For departmental staff the duties andtargets area assigned by marketing offers. The evaluation of performance of employees that areworking in a company is also done by marketing officers. This is done in order to check whetheremployees are doing their duties or work that is assigned to them properly or not.Identification of new business opportunitiesThe trends in market is analysed by marketing managers .This is done in torecognize unexploited or new markets for products and services of the organization peak and off-2
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