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Duties and Responsibilities of Marketing Officers : Report

   

Added on  2020-07-23

17 Pages4508 Words87 Views
Marketing Essential1
Duties and Responsibilities of Marketing Officers : Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Duties and responsibilities of marketing officers and explanation of operations ofmarketing department..................................................................................................................1P2 How roles and responsibilities contribute in achieving the objectives of YourYourdestinations..................................................................................................................................3PART 2............................................................................................................................................4P3 Compare the marketing mix of YourYour destination and national express.........................4P4 Marketing plan for nationwide expansion of YourYour destination.....................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................112
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INTRODUCTIONMarketing is one of the function of business which is used to promote and sale theproducts and services of business the by usingtools used inof marketing is tools such asmarketresearch and advertising etc.YourYour destination is the transportation company which isspecialises in providing transportation services.to the industries. The company want to expandtheir business after becoming successful in their in 3 years operations. This report is maintainedprepared to describe the duties and responsibilities of marketing officers and also includes theoperations of marketing department. This report explains that roles and responsibilities ofmarketing officers who contribute in achieving the organisational goals. Comparison betweenYourYourdestinationdestinations with the biggest competitorsnNational eExpress on the basisof marketing mix. On the basis of above informationinformation, the marketing plan is has beenproduceds for your “YourYourdDestination” for the expansion of their transportation business. PART 1P1 Duties and responsibilities of marketing officers and explanation of operations of marketingdepartmentThis task describe duties and responsibilities of marketing officers so is help YourYourdestination transport company to appoint and understand the importance of marketing officers inthe organisation for the expansion (Babin, and Zikmund, 2015).(Babin, 2015).This alsodescribes the operations of marketing department. Marketing officer is the head of marketingdepartment. It is a very difficult job with lots of dutiesof duties and responsibilities of marketingexpenses, market funding, brand image, expansion and growth of companies and riskmanagement. Duties of marketing officers: Market research: Main duty of marketing officers in transport companyTransport Company isto conduct a transport market research to understand the needs and demands. The marketresearch is tool used by the marketing officer to identify the opportunities of market and helpcompany in making marketing plan. This market research in Youryour destination is conductedwith the help of methods like face to face interactions, questionnaires etc.To develop the market plan: The anotherAnother important duty of marketing officers is thatthey should make plans and strategies for Youryour destination. This plansThese plans are[Type here]
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formed for promotions of transport services of Youryour destination to increase the business ofcompany.Maintain good customer relation: The marketing officer play important role in maintaininggood relation of company and their customers. They provide the information related tocustomerscustomers’ needs to the employees of Youryour destination so they provide theservices to customers on the basis of their needs.Identifying opportunities: this It is the duty of marketing officer to identify the newopportunities of business so they can make the plans for the expanding the operations ofYouryour destination for the growth of business.Responsibilities of marketing officers:Plan the marketing expenses: Marketing is responsible for preparing budgets for the marketingexpenses of YourYourdestinationDestination, on the basis of expenses and incomes of previousyears. (Baxter, 1993).The transportation companies can only be established and expanded whenthere is are huge amount of funds and that funds are allocated appropriately so the expenses canbe managed as per plans. To generate good image in market: The marketing officers are responsible for the promotingthe services of company in such a manner that it generategenerates the good image of productsand services of Youryour destination.Expansion: This is duty of marketing officers to find the opportunities for Youryour destinationand make plans to expand the business by grabbing profitable opportunities.To analyse the customers experiences: Marketing officers with help of market research takecollects feedbacks and suggestions from customers related to the services of Youryourdestinations.Risk management: Transport business must dealsdeal with the financial and legal risks. Theofficers must have to taketake care about the content which is used in marketing of transportservices of Youryour destination(Marketing essentials.2017). The promotions of all the servicesmust includesinclude the truth. The aAds should be made on the real facts of company if thereare unreal facts in ads the customers have rights to complain about the facts to government.SoSo, the officers must have to make policies to eliminate such risks.To control the operations of marketing departments: The officers is are responsible for theoperations of marketing departments in Youryour destinations.[Type here]
Duties and Responsibilities of Marketing Officers : Report_4

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