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Marketing Essential For ALDI

   

Added on  2020-10-22

21 Pages7354 Words490 Views
Marketing Essential

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Introduction to the concept of marketing...........................................................................12. Overview of different marketing processes........................................................................23. Role and responsibility of marketing manager in the context of an organisation..............34. How marketing influence and interrelate with another functional department of theorganisation............................................................................................................................45. Value and importance of marketing role in the context organisation................................56. Conclusion which emphasise the significance of having effective interrelationship betweendifferent functional department..............................................................................................67Ps of marketing mix as compared with different organisation.............................................6Develop and evaluate a Marketing Plan...............................................................................11CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16

INTRODUCTIONMarketing is the vital tool and technique in the modern time business organisation whichinvolves understanding of marketplace, need of customers, driving market strategy and providequality among buyers. The modern organisations understand the significance of customerrelationship and they are trying to acquire an innovative approach for developing effectivemarketing strategy in the business (Baack, Harris and Baack, 2013). The report is based on ALDIwhich is multinational company and there are around 10,000 stores in all over 20 countries. Theyare offer variety of goods and services to their customers in order to satisfy their needs and wantsin proper manner. The main purpose of this assignment is to analyse the roles and responsibilitiesof marketing process and it can be used for reaching with desired goals and targets. Along withthis, it is described the importance of marketing role in the context of respective companyeffectively. 1. Introduction to the concept of marketingMarketing concept is the strategy which firm can be executed in order to satisfycustomer’s needs, enhancing in sales, maximising the profitability and beat their competitors.The concept of marketing is the value and belief which must be assess needs of their customersfirstly. There are five major marketing concept which includes production concept, productconcept, selling concept, marketing and societal marketing concept. In production concept, thecompany is mainly focus on such products which could produce most efficient products. Sellingconcept is the idea where consumer will not buy enough of firm's products unless it willundertake a large scale selling and promotion efforts. Recently, customers are easily shifttowards one seller from another in order to gain lower price products in better manner. Productconcept holds the customers in favour of goods which offer quality, effective performance andinnovative goods (Baker and Saren, 2016).In marketing concept, the company are used this for analysing customers’ needs and try tosatisfy in better manner. Societal marketing concept is the marketing strategy which can deliverthe value to the customers in way where they can maintain and improve consumers as well associety. All these concepts of marketing are helpful in identify current and future trends whichincludes company require to increase focus on customers experience by offer them best quality1

based services or products. Such trends assist firm in analysing customers’ needs and as per thisthey can make decision to beat their competitors in order to satisfy their demand. There aredifferent marketing concepts of current and future trends which are described as under: Increased focus on customer experience – In current time, market help in enhancing focuson customers experience which assist them in analysing current trends as per their customersrequirements. This will help ALDI in enhancing and increasing their business operations and itsfunctions in better way. Engaged and effective measuring – It is required for company manager is to engaged witheffectively measure all customers needs and wants in better manner. As per the currentmarketing trends, ALDI required to measure customers demand and needs in proper way whichassist them in reaching with potential targets. Right time marketing instead of real time marketing – As per the current and futuretrends, right time marketing is not very effective as compare of real time marketing which assistin determining specific customers at given time and place. It is the form of market researchinbound marketing which seeks the most appropriate offer for a given buyers sales opportunities.ALDI can use this method of marketing which help them in boosting sales volume in order togain attention of large number of buyers. Prepare for marketing to own digital transformation campaigns – The current trend ofmarketing is to develop effective marketing campaign regarding transformation in digitaltechnology which can be used for promoting desired goods. ALDI prepare marketing in order toown digital transformation campaigns and events that are required for gaining attention of largenumber of customers. 2. Overview of different marketing processesMarketing process includes different ways where value can be developed and created forthe customers in order to satisfy their requirements and needs. It is related to action and reactionamong customers and organisation for making attempt to create value and satisfy demand ofusers. In the marketing process, the condition and situation are analysed for identifyopportunities, the strategy is developed for value proposition, strategic decisions which are takenfor execute plan and results are monitored. In this report, the main aim of ALDI is to takeposition and also improve its brand image as well as quality in the competitive businessenvironment. Along with this, it will help an organisation in order to convince their large number2

of target customers to purchase specific goods and services (Lovelock, 2011).For example,ALDI develop appropriate strategies and policies which are helpful in gaining desired goals andtargets in better manner. They are managing and maintaining business marketing procedurewhich assist them in analysing customers needs and wants. In the context of ALDI, company caneasily gain attention of large number of buyers towards products and services. SOSTAC strategy:Situation – It is the first step which help in identify current situation of the company.ALDI is offer affordable price products and services and develop strong connection insupply chain. On the other hand, there is lack of local community relation. Objectives – The main objective of this company is to reach with desired customers inorder to deliver new products and services. ALDI required to sale new goods forincreasing its selling with 20%. Strategy – The main strategy of ALDI is to developing strong connection with desiredcustomers and also offer them affordable price of goods and services in the large marketplace. Also, they can organise and manage a media relation campaign for promoting theirproducts and enhancement in selling volume. Marketing strategies for firm assist ALDIin managing and obtaining market information for fast decision making.Tactics – It is required for ALDI is to analyse all desired customers’ needs and want andaccording to their requirements they need to make modifications in current products andfacilities effectively. In this company adopts use of marketing mix tools to developunderstanding over products and services.Action – By analysing whole market place, ALDI company need to use variouspromotional channels which help them in gaining attention of large number of customerstowards innovative goods and services. Control – This is necessary for respective firm is to manage and control all strategies andpolicies which are developed for gaining attention of large number of customers. For thisfirm focuses on comparing standard and actual performance of plans to derive gap.3. Role and responsibility of marketing manager in the context of an organisationThere are various roles and responsibilities of business organisation which assist inidentify and source potentially in successful products for market and it will help in promoting3

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