Marketing Essential Report of Cadbury
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Added on 2020-07-23
Marketing Essential Report of Cadbury
Added on 2020-07-23
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MARKETNG ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The Key roles and responsibilities of the marketing function for the ...................................1P2 How roles and responsibilities of marketing relate to wider context.....................................4M1 Analyse roles and responsibilities of the market environment.............................................7M2 The significance of interrelationships between marketing and other functional units.........8D1 Analyse and evaluate the key elements of the marketing functions and interrelation withfunctions......................................................................................................................................8TASK 2............................................................................................................................................9P3 ways in which organisation applies marketing mix to the marketing planing process toachieve business objective..........................................................................................................9M3 Different tactics applied by organisation to demonstrate business objectives...................11TASK 3..........................................................................................................................................11P4 & M4 Produce and evaluate a basic marketing plan............................................................11D2 Design a strategic marketing plan that typically applies the use of 7Ps.............................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is one of the important tools which is used to accelerate structure of businessesin effective and efficient manner (Thomas, 2011). Marketing is a concept which containsmanaging marketing tactics, sales and promotion techniques, consumer behaviours, product salesand development. This report is prepared to understand the concept of marketing essential. Keyroles and responsibilities off the marketing function and marketing relate to wider contextdefined in this context. Marketing functions and interrelation between marketing and otherfunctional units also defined in this context. Ways are compared with in the organisation subjectto applying the marketing mix to the marketing planing process to achieve business objectives.Comparison between similar organisation done with practical based examples. Detailed coherentevidence based marketing plans for the opted organisation illustrated. A strategic plan andsubject to defining tactically applied the use of 7ps to achieve overall marketing objectives forthe Business defined in this report. Cadbury is chosen organisation to elaborate the concept ofmarketing essential.TASK 1P1 The Key roles and responsibilities of the marketing function for the Marketing functions are considered as an activities which are organised and managed bybusiness in order to attain desired objective of business. These functions remain associated withcertain roles and responsibilities which are assigned as per suitability and preferences oforganisational structures. Marketing functions and operations are managed and operated bybusiness to boost or accelerate the growth of organisation. These functions remain involved withpreparing marketing strategies, marketing plans, promoting sales and distribution services,product development process, promotions, sales, finance and consumer services. Various rolesand responsibilities in organisational context assist managers and senior authorities to assignroles and responsibilities and managing functions of organisation. Strategic management, salesand support system, marketing research sales support system and product development are somekey functional aspects which of marketing essential. Marketing tactics are applied by organisations and business in order to achievecompetence and perfectness. It communicate organisation with the ethical market environment.Various type of roles and responsibilities are assigned under various type of functions whicch areas follows:1
Selling: It is considered as a process of distribution units and by providing attractiveoffers. This is fiction plays vital role subject to emerge the sales graph of organisation.Distributes, salesmen, suppliers and buyers, clients, customers are main elements whichremain part of selling function (Swenson, Rhoads and Whitlark, 2014). Not all theaspects remain essential subject to selling functional. This function basically remain apartfrom internal management and operation system. Theme of selling function based uponcustomer's perspective and assumption. Market plans and assumptions which directlyclose with consumer and customers are considered at initial level. Promotion: Business and organisations organise promotions activities for introducingproducts and services to public. Attracting more customers and clients for better sales andprofitability is main objective of promotion activities. Promotion activities remainessential part of organisation. There activity helps to analyse the number of potentialcustomers and targeted groups which are found in market. This function is basicallyfunctioned by business to abolish competitors and getting competitive advantage. Brand value of organisation also increased with the help of promotional events and activities. Strong market and business image is based upon effective marketing tactics and promotion functions. A perfect combination of marketing tactics and promotion strategies lead organisation towards its desired success.Product or service management: assisting customers and clients to understand thedynamics of products and services is one of the essential element of products or servicemanagement. These services remain associated with maintaining and organisingcustomers feedbacks and reviews subject to determine customer's prospective. Byproviding 24 hours services and customer satisfaction and maintenance services are mainobjective of this marketing function. Improvising marketing plans, developing strategiesand plans are some essential aspects which are considered in this context. Betteropportunities and growth remain depends upon effective management and operations ofproduct and service management. Pricing: Price contains specific position in organisational context. This is one of the keyelement which directly related to sales and profitability graph of organisation (Silver andet. al., 2012). It is not important that effective marketing plans and promotional eventsassist the business structure towards sustainable success. Optimum pricing technique and2
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