Marketing Essentials TK Max - Doc
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Added on 2020-10-23
Marketing Essentials TK Max - Doc
Added on 2020-10-23
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A. Key Roles and Responsibilities of the Marketing Functions related to wider organisationalcontext.........................................................................................................................................1B. Key Roles and Responsibilities of the Marketing related to wider organizational context...2C. Analysing the Roles and Responsibilities of marketing in the context of the marketingenvironment.................................................................................................................................2D. Analyse the significance of interrelationship between marketing and other functional unitsof an organisation........................................................................................................................3E. Critically analyse and evaluate the key elements of the marketing functions and how theyinterrelate with other functions units of an organisation.............................................................4TASK 2 ..........................................................................................................................................51. Compare the ways in which different organisations apply the marketing mix to themarketing planning process to achieve business objectives.......................................................52. Evaluate different tactics applied by TK Max firm to demonstrate how business objectivescan be achieved...........................................................................................................................6TASK 3............................................................................................................................................71. Basic marketing plan...............................................................................................................72. Detailed coherent evidence based on marketing plan.............................................................83. Strategic marketing plan.........................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONIt can be said that marketing requirements and essential elements are important as well asnecessary for businesses in order to manage and control different strategy the helps to enhanceproduction and profitability. The report will analyse responsibilities and roles of a marketingfunction manager and environment along with the interrelationship between functional units andmarket effectively. The 7ps of marketing mix model will be described I this report associatedwith various tactics and strategies to accomplish desired goals and objectives efficient. Finally,the report will demonstrate basic marketing plan, strategic marketing plan and coherent evidencebased marketing plan.TASK 1A. Key Roles and Responsibilities of the Marketing Functions related to wider organisationalcontextIt can be said that marketing functions plays an important role in order to promotebusiness that helps to reach desired goals and objectives effectively. Marketing functionsincludes factors such as product development, marketing plan to produce, performing marketresearch etc. This will also consider promotional activities, distribution, sales, public relations,advertising and customer services in the market. There are so many duties and responsibilities ofa marketing development department which may include following factors:This will help to conduct management campaign for marketing initiatives in order topromote business products and services in the market towards customers effectively. Monitoringand managing marketing functions will also help to contribute accounts on internet which will bemanaged controlled well by TK Max business effectively and efficiently. Conducting marketingresearch that helps to determine target markets and customers in order to make opportunitieswhich helps to increase production and profitability. Strategic marketing is one of the mostcrucial part in order to make marketing function strategies in order to promote business goodwilland image positively in the market towards customers. It can be said that each of the business function operates separately in order to meetrequirements and demand of business customers in the market. Marketing functions towardseffective management can be achieved by different new and innovative ideas I the market thathelps to promote name collecting and analysing different market data and information related tothe current trend and also marketing functions which is completed by business.1
B. Key Roles and Responsibilities of the Marketing related to wider organizational contextIt can be analysed that it is the role of marketer to develop strategies and plans that helpsto achieve business objectives and goals effectively. The firm should determine customer needsand requirements that helps to add value in products and services to communicate with superiorvalues which is the major role of marketer in the market. It is concluded that strategic planningtakes place at four levels such as division, corporate, business units and products and services.Marketing information system MIS helps to provide information which is useful for business anddistributes in a timely and effective manner to the marketing manager of TK max needed forplanning purpose, product and service analysis, implementation of plans and controllingresponsibilities effectively. It can be said that a large firm is not able to connect with businessand all the customers in the market with a diverse market. The firm should work on specificgroup or community of consumers in order to deliver quality and better services to customers inthe market hat also help to increase competitive advantage effectively. In order to take such typesof decisions within business, a deep and effective knowledge as well as skills are requiredtowards behaviour of customers. Good balance of customer in terms of behaviour andsatisfaction should be maintained by managers to monitor competitors. It is beneficial for thefirm to have a good and effective knowledge of customers behaviour in the market according tothe present trends and culture to increase production and profitability for business. This will alsohelp to gain effective competitive advantage in order to enhance strength and profits.C. Analysing the Roles and Responsibilities of marketing in the context of the marketingenvironmentMarketing manager is someone whose task is primarily to stimulate demand effectively.The manager should understand and evaluate all the micro and macro environmental factors inorder to assess surrounding environment of business effectively. There are some internal andexternal factors which has a impact on business operational activities in terms of positive andnegative. The Internal factors (employees, customers, shareholders, retailers & distributors, etc.)and the External factors (political, legal, social, technological, and economic) which influencebusiness operations and activities. The business should aware of such internal and externalchanges in order to manage and control production and profitability. The negative environmentof factors covering external environment will decrease business profits that the firm should makestrategies and plans to overcome with these factors. Certain changes and rules managed by2
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