logo

Marketing Essential - Tesco Assignment

   

Added on  2021-01-02

7 Pages1620 Words107 Views
 | 
 | 
 | 
Marketing Essential
Marketing Essential - Tesco Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3P1: Key roles and responsibility of marketing function.........................................................3P2: Roles and responsibility of marketing related to the wider organisational context.........5CONCLUSION................................................................................................................................6REFRENCES...................................................................................................................................7
Marketing Essential - Tesco Assignment_2

INTRODUCTIONMarketing is a broader aspect that includes the process of promoting goods and servicesas per consumer perspective and an individual needs (Malhotra, Birks and Wills, 2013). It is avery essential concept that not only confined to buying or selling goods and services but alsofulfilling customer needs. This process includes creating, communicating, and delivering as wellas exchange value for its prospectus. For better understanding of this topic Tesco has beenselected which is British multinational grocery store that deals in grocery and daily consumableproducts. It has different supply chain management services and retail stores, which are operated,form specific headquarters in different regions. In this report, following topics will be coveredlike key roles and responsibilities of marketing function as well as parts and accountability ofmarketing related to wider organisational context.P1: Key roles and responsibility of marketing functionMarketing is an essential process of building long-term relationship by creating value forits potential consumers. The prime role of marketing manager is to make strategies based oncurrent trend or preferences of customers. It delivers goods and services to its customer in orderto satisfy the unfulfilled need of an individual. It is very essential for Tesco to provide premiumlevel of service experience to its existing as well as potential customers in order to gaincompetitive edge and long term sustainable growth over its rivalries. However, the roles andresponsibility of marketing function are described below:Marketing planning: Marketing planning plays a centre role in marketing function inorder to prepare appropriate strategies against competitors to achieve the marketing objective.Herein, Tesco all strategies or any move of company is pre decided in advance to reduce thechaos or confusion within the working of staff. Along, with that respective company payattention in activities like promotional activity to increase market share of company.Standardisation: It is very significant for an organisation to establish certain standardsto conduct work based on particular requirement. Moreover, it not only decreases the chances ofambiguity but ensure the guarantee of quality by increasing the morale of employee. In relationto managers of Tesco, must set the standard of product quality as well as guide employees toachieve the standards of an organisation.
Marketing Essential - Tesco Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials: Key Roles and Responsibilities in the Wider Organisational Context
|10
|2476
|126

Marketing Essentials - Tesco
|16
|4282
|24

(Doc) P1 key roles and responsibilities of marketing function
|11
|3462
|110

P1 Key roles and responsibilities of marketing function - Doc
|17
|5533
|315

Marketing Essentials Assignment: Cadbury
|20
|5559
|27

Roles and Responsibility of Marketing Functions
|11
|3048
|84