MARKETING ESSENTIAL LO 3.

MARKETING
ESSENTIAL
LO 3

Covered content
• Introduction
• Importance of Marketing plan
• Value of Marketing plan
• Marketing objectives
• Marketing strategies
• Evaluation of marketing plan
• Marketing plan
• Conclusion
• References

Introduction
Every company has to compete with their competitors, for this marketing is best strategy which is used by EE
limited. They make proper plan, so that they can maintain all activities in their organisation. An effective
marketing aid them to compete their competitors in marketplace. They need to analyse environment internally as
well as externally.

Importance of Marketing plan
• It helps in strategize
• It helps in formalise idea
• Employees can complete their work within provided time
• It helps to get finance
• Helps in achieving business objectives