Marketing Essential of TK-MAX company : Report
16 Pages4013 Words77 Views
Added on 2020-07-23
Marketing Essential of TK-MAX company : Report
Added on 2020-07-23
ShareRelated Documents
MARKETING ESSENTIALOF TK-MAX
Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1a. Role and responsibilities of marketing functions Of TK-MAX company........................1b.Roles &Responsibility of Marketing in Organisational Sector...........................................2c. Roles & Responsibility of Marketing in Marketing Sectors..............................................2d. Significance of interrelationship between marketing and other functional units..............3e. Evaluation of key elements of marketing functions...........................................................4LO2..................................................................................................................................................51. Comparison of application of marketing mix to the marketing process for achievement ofthe objectives..........................................................................................................................52. Evaluation of different tactics for achievement of business objectives of TK-MAX........6LO3..................................................................................................................................................71.Marketing plan.....................................................................................................................72.Detailed coherent evidence based -marketing plan ..........................................................103.Strategic marketing plan that applies 7P's.........................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONThis report describes about the various marketing essentials of TK-MAXX which is anAmerican apparel and home good companies which adopts lots of marketing plans for theirsuccessful sustenance in the local as well as new market. The report depicts about role ofmarketing in the organisation and its significance with the other departments of Tk-Maxx.Importance of various marketing mix has been discussed. Also evaluation of key concepts ofprocess of marketing has been done to know the key role of these concepts for facilitating theprocess of sales of their product. Several tactics has also been discussed which are adopted toaccomplish the goals. (Babin and Zikmund, 2015).LO1a. Role and responsibilities of marketing functions Of TK-MAX companyThe marketing department of TK-MAX company play essential role in promoting thestore which provides different products and services across the world. Cited firm sells itsproducts and services through distribution channel , it is refer to the deciding the goods orservices sells to the people who want to buy them. Distribution can be easy as setting up smallshops, malls in the party of a city where its targets customer. Through marketing companybecomes able to enhances its sales volume and raising its profitability. Marketing function ofTK-MAX takes responsibilities for managing their store's brand and conducting campaign.They promote their product through their brand name, attractive packaging, create the materialthat describe and upgrade core products or services. TK-MAX responsible for not only earnprofit while they providing customer satisfactions also and their employees need to understandthe company values, its goal and its priorities. They increase their sale and expand their businessthrough effective advertising and maintaining the relationships with target customers. TK-MAXmain objective is to increase their productivity. For that cited firm's marketing function conductsmarket research and understand needs of consumers. This helps in transferring, exchangemovement of goods with the clients (Baker, 2016.). Marketing is helpful in raising and maintaining the stranded of living in theircommunity. They responsible major marketing functions are buying , selling, financing,transport, warehousing, risk bearing and maintaining the standardisations in different activitieswhich is performed by a large numbers individuals. This company performed all the marketingfunctions is all important because it is only the way which is related to the generate revenue and1
income and bring in profit. They take a risk for high return and making a better decision for longterm run their business.b.Roles &Responsibility of Marketing in Organisational SectorTargets and opportunities can be achieve only by marketing researchand helps tounderstand howthe product of TK Max products and services are perceived.It helps inPromotionof core products and services of company product and keeping theme up to date. TKMax company create a material which promote the product of company. Increase in sales revenueof company is only be increased if the marketing managementis efficient, continuous marketing is there in the organisation. Advertising of product is only bedone by efficient marketing strategies. Proper introduction is given to customers with the help ofmedia, that is on television, on internet, etc. Overlook on vendors and outsiders is another role ofmarketing, the marketing materials and marketing support provided by agencies for example webproviders,agencies,expert etc. Internal communication is also be completed only with the help of marketing, asemployees ned to know the Company,its background, its values, polices ,rules which is only bedone by efficient marking management.Company's Website should be maintain as in today's era,most of the work, information iscollected by internet, so marketing management should maintain and update all the informationtimely on company website (Cant and Wiid, 2016). Supports in Modifying the productfor TKMax company according to customers expectation, any loopholes in the product which is notsatisfying customers wants should be remove. With the changes in the products timely themarket share is maintain. It helps in maintain customers relationship for TK MAX by organisingcampaigns and loyalty programmes by which customers feedback can be taken and determiningthe best potential need of customers. Measuring the Competitor strength prevailing in market,what degree of substitute of product is available in competition with our company's product.c. Roles & Responsibility of Marketing in Marketing SectorsFirst of all the future existence, profit,image,strength of TK Max company is wholly orpartially depend oninternal and external factorsof environment. Marketing management firstanalysis all the factors affecting the marketing environment. Customers need is the key factor ofmarketing environment , marketing manager firstly analysis the customer wants that what2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
The Marketing Growth Strategies of TK Max Essentialslg...
|25
|8493
|96
(solved) Marketing Essentials TK-Maxlg...
|14
|4120
|77
Roles and responsibilities of marketing in the marketlg...
|15
|4672
|158
Report on Role and Responsibilities of Marketing Functionlg...
|16
|5023
|58
Marketing Essentialslg...
|10
|2686
|431
P3 Comparison of marketing mix elements with some other organisationlg...
|10
|2753
|59