Marketing Essential

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
P3 Compare the ways in which various organisation apply the marketing mix to marketing
planning process in order to achieve business goals....................................................................1
M3 Evaluate various tactics applied by company to achieve business objectives......................5
D2 Design a strategic marketing plan which apply the use of 7Ps to accomplish marketing
objectives.....................................................................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The term marketing refers to the method, action which promote or sell goods and services
to communicate the customers about their brand. This involves advertising, campaign,
exchanging products and services to ultimate users (Al Badi, 2019). The aim of marketing is to
focus on target market which helps them to make purchasing decisions of their company. This
allow organisation to build brand awareness, maximize engagement with enterprise and helps to
generate more profits and revenue in business. It is essential as it enable businesses to maintain
their strong relationship and allow them to stay long in business environment. It determines to
understand and identify the requirement of audience in order to increase profitability as well as
productivity in enterprise. Marketing mix helps to understand and identify their business plans to
complete their work in an appropriate manner. Argos is considered this report. Argos is a retail
company which operate their business United Kingdom. This company headquarters is in Milton
Keynes, England. It is founded by Richard Tompkins in year 1972. Number of employees
working in this organisation is 40000 and their shops is approx 883. This report covers to
compare the elements of marketing mix to accomplish business objectives and goals.
TASK 2
P3 Compare the ways in which various organisation apply the marketing mix to marketing
planning process in order to achieve business goals.
Marketing mix is defined as a tool that offer and promote their services as well as
products in marketplace which helps them to promote their brand. This method helps company to
target the market and sell their goods at right place at right time. It allow them to assign each
tasks for the better outcomes. This enables them to meet the needs and demands in changing
environment. It is an approach where organisation change with the taste and preferences of end
users which lead to increase productivity and operations in business. It is important to understand
and analyse the elements of marketing mix which result to make decision making process as well
as gain more profits. These decisions helps them to remain competitive in market and adapt all
changes required in business organisation. There are two enterprise which helps to compare their
marketing mix to attain organisational goals (Baack, Czarnecka and Baack, 2018).
Argos Limited is a supermarket which promote their products and services in United
Kingdom as well as Ireland. This enterprise is a catalogue retailer that offer consumer goods
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such as technology, furniture and home care products. They sell their goods offline in physical
stores as well as online to explore their business opportunities. The also manage and control the
financial services, price comparison, television and operate their international shops. The founder
of this enterprise is Richard Tompkins and founded in year 1972. The CEO of Argos is Simon
Roberts. Argos has many other brands such as Challenges, Opticom, Steamworks and many
more. There are many competitors of Argos such as Wilko, Marks and Spencer, Next and
Poundland (Cornwell, 2020).
On the other hand, Marks and Spencer is a public limited company in retail industry. This
organisation is located in London, England, United Kingdom. It is founded by Michael Marks
and Thomas Spencer in year 1884. The chairman of M&S is Archie Norman. M&S sell their
products and services such as clothing, home and food products with their own brand. This entity
is listed on London stock exchange which help them to increase business opportunities and
productivity of enterprise. There are huge number of employees in M&S is 78000. Marks and
Spencer has many brands such as Goodmove, Biotique, Jaeger and M&S collection.
Comparison of Argos and Marks and Spencer of marketing mix.
Basis Argos Marks and Spencer
Product It is defined as the things which fulfil
the demand and wants of end users.
Argos sell consumer goods such as
clothing, furniture, insurance services as
well as home products. Product
development is the method by which
management launch new goods or
implement existing products in order to
gain higher profits. On the other hand,
product lifestyle is a cycle in which
each goods introduce in marketplace
then that product decline as trend
become outdated.
Product can be intangible as well as
tangible. It states that products serve
consumer desire and needs. Therefore,
M&S offer products or services such
as food, clothes and home care goods.
Product development is important as
increase sales and revenue in business
by developing or modifying the
products (Eletxigerra, Barrutia and
Echebarria, 2018).
Price It is an essential element of marketing It signifies the price which audience is
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