Roles and Responsibilities of Marketing Function in Organizational Context

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain the key roles and responsibilities of the marketing function.....................................1
P2 Explain how roles and responsibilities of marketing relate to the wider organisational
context..........................................................................................................................................3
M1 Determine the roles and responsibilities of market in relation to marketing environment.. .5
M2 Ascertain the importance of interrelationship between functional unit and marketing of
company.......................................................................................................................................5
D1 Critically evaluate and explain the essential factor of marketing function as well as
interrelation with other functional units of enterprise..................................................................6
TASK 2............................................................................................................................................6
P3 Compare the ways in which various companies apply the marketing mix to the process of
marketing planning to attain organisation objectives..................................................................6
M3 Evaluate the various tactics applied by entity to determine how organisational objectives is
achieved.......................................................................................................................................9
TASK 3............................................................................................................................................9
P4 Produce and evaluate a basic marketing plan for an organisation..........................................9
M4 Produced a detailed, coherent evidence based marketing plan for an organisation............11
D2 Design a strategic marketing plan which is applied to use of 7Ps to accomplish overall
marketing objectives..................................................................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES .............................................................................................................................15

INTRODUCTION
The term marketing is defined as an activity which organisation used to promote their
brands for the purchase or sell of products and services. This involves selling and delivering
goods to customers which helps them to increase profit in business (Arunachalam and Sharma,
2019). It is process by which organisation communicate and exchange their goods to build brand
awareness and develop the overall performance of venture. Marketing is essential for every
enterprises as it allow management to maintain the relationship with the ultimate users as this
helps them to make strategy for the growth and success of entity. The main focus of marketing is
to attract range of audience in international as well as in domestic market. Cadbury is considered
in this report. This is a British multinational confectionery as they produces various types of
chocolates such as Dairy milk, Caramel, Picnic and Flake in order to distinguish their products
from their competitors. The founder of Cadbury is John Cadbury and founded in year 1824. The
is situated in Uxbridge, London, United Kingdom. The report includes the roles of marketing and
as interrelates with other functional units, marketing mix to accomplish overall organisational
objectives and basic marketing plan.
TASK 1
P1 Explain the key roles and responsibilities of the marketing function.
Marketing is important process of enterprise associated with promoting their products
and services to attract the audiences in achieve business objectives and goals. This helps them to
meet the needs and wants of consumers so that they acquire and retain the audience to increase
profitability and performance. Marketing function is defined as an operations which connect the
producer and the audience. In addition to this, marketing is the best way to develop brand images
and reputation in m marketplace to gain the competitive edge from their rivals in market. The
role of marketing function of Cadbury is explained below:
Managing brand: This role of marketing function is important as to build the brand
image as well as reputation in order to maximize sales and revenue in business. This help
management to produce different types of goods from its competitors (Bagozzi and et.al., 2018).
It provide administration to control and manage the perception of their goods or services which
gives them opportunities to organisation for the development of their business. The manager of
1