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McDonald's Marketing Plan Analysis

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Added on  2020/06/04

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AI Summary
This assignment focuses on analyzing McDonald's marketing plan through a variety of analytical tools. Students are tasked with crafting a marketing plan for McDonald's and then evaluating it using SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Furthermore, PESTLE analysis is employed to examine the macro-environment impacting McDonald's, while STP analysis delves into market segmentation, targeting, and positioning strategies.

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