Marketing Essentials: Roles and Responsibilities, Marketing Mix, and Strategic Marketing Plan

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Key roles and responsibilities of marketing function..................................................................3
Role and responsibilities of marketing relate to wider company context....................................5
Task 2...............................................................................................................................................7
Marketing mix..............................................................................................................................7
Task 3...............................................................................................................................................9
Strategic marketing plan..............................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is defined as promoting company's products and services in target market.
This report is based on the case study of Marks and Spencer Company in respect to its marketing
essentials. Company initiated its business operations in the year 1884 by the founders Michael
Marks and Thomas Spencer. Company is associated with retail sector and currently owns its
stores at more than 1400 locations all across the globe. Company is listed in London Stack
Exchange. This report will demonstrate different aspects of marketing planning of company.
Henceforth, report will emphasis on different roles and responsibilities marketing department
play in an organisation. This report will also demonstrate the interrelationship between
marketing department with other functional department in an organisation. Elements of
marketing mix will also discuss in this report. Furthermore, report will also discuss about the
precise marketing plan in respect to the Marks and Spencer Company.
TASK 1
The various key roles and responsibilities of marketing function
The wide role and responsibilities of marketing function can be in detail understood
as one of the most vital and highly important within business segment to enable high factor
capitalization and enhancement of business operations within dynamic global scenario of
innovative marketing. The role of marketing is as one of the most prominent and high
developed dynamic business aspect which has been focusing to develop bring on huge
positive factors within business world to bring on large technicality within promotional services.
Marketing function is attributive to wider succession in bringing on long term innovation and
advancement with productive developed functional efficiency among consumers market share
within global arena (Kaur, Chahal and Gupta, 2019).
Various roles and responsibilities of marketing functions
 Defining and managing goodwill of brand at Marks and specer
 Conducting innovative campaign management and wide marketing initiatives
 Producing various marketing goals and promotional materials

 Creating new innovative content with monitoring and presenting work on social media
 Producing internal communications among employees , teams of marketing department
 The role and responsibility of marketing at M&S company is focused to bring on
advanced promotion paradigms pertaining onto new functional goals and develop wide
reach scale services programming onto high yield functional strength through which
brand is able to establish wide position into world levels of retail industry.
 The role of marketing can also be understood with wide technical advancement it brings
to brand name and also how the brand with innovative marketing strategies is able to
position itself as component brand within world metrics. M&S brand focuses to be
working with strong evocative services dealing with high innovation and determination
to be rational onto new synergy of advanced competitiveness.
 The retail industry plays a massive dynamic functional role to be productive and highly
efficient with growing competitive marketing fundamentals within brands. M& has been
coming up with innovative marketing techniques and high structured advancement within
business world for being strongly focused as per customers market preferences which has
been highly demanded to bring on positive synergy and ethical representation of
marketing objectives. Key responsibilities of marketing can be understood with the wider
arena of innovative ideas, leverage of technical advancement and constructional key
element scenario which plays high immense role of importance in bringing on advanced
technicality in work promotions.
 M&S company marketing department has been playing one of the most important
fundamental role to bring on promotion strategies of all goods and services which are an
integral part within business operations to attain higher synergy of advancement and
functional efficiency as per set targeted goals and digital marketing avenues. Marketing
function also holds the massive importance of functional efficiency for attaining higher
objectives' profitability, goodwill among consumer market share where determinants
have been technically developing onto with the best technical leverage (Lam and Li,
2019).
 The role and responsibility of marketing is not only well-structured and posses the wider
context of larger potentialities within promotional avenues of technical advancement for
company marketing factors to represent the sale objectives with which goods and services